Discussion
Vicarious reinforcement is conceptualized by :
Answer: A
Vicarious reinforcement was conceptualised by Bandura.
In social learning theory, Albert Bandura showed that people learn not only from their own rewards and punishments but from seeing the consequences of others' behaviour. When a learner sees a model rewarded, the learner becomes more likely to imitate the behaviour; this is vicarious reinforcement. In the Bobo doll studies, children who saw an aggressive model rewarded imitated the aggression more.
Skinner's operant conditioning deals with reinforcement of the learner's own responses. Rotter developed locus of control and expectancy theory, and Rollo May was an existential psychologist.
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