Discussion
You are at a party and meet someone you are really interested in. You get that person's phone number but have no way to write it down, so you use the process of ................ to get into memory.
Answer: C
The process of getting the number into memory is encoding.
Memory is usually described in three stages: encoding puts information into the memory system in a usable form, storage keeps it over time, and retrieval brings it back out. Since the stem asks how the number gets into memory, it describes the first stage.
Retrieval and storage are later stages. Rehearsal is tempting, because repeating the number is how many people would hold it, but rehearsal is a strategy that keeps information active and helps it to be encoded; the stage the question names is encoding itself.
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