Discussion
The correct sequence of steps involved in behaviour change communication are
(i) Action
(ii) Interest
(iii) Attention
(iv) Satisfaction
(v) Conviction
(vi) Desire
Answer: B
The steps in behaviour change communication follow the attention, interest, desire, conviction, action and satisfaction pattern: first attention is caught, then interest is raised, desire for the change builds, conviction follows, the person acts and finally feels satisfied. In the numbering, that is (iii), (ii), (vi), (v), (i), (iv). The other orders put action or satisfaction early, which cannot be the case before the person has been convinced.
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