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Advertising is based on the following function of communication :

  • A.Instruction
  • B.Information
  • C.Influence
  • D.Integration

Answer: C

Advertising is based on the communication function of influence, the third option. The purpose of an advertisement is to persuade the audience to buy a product or accept an idea, which is the work of influencing people's attitudes and choices. Instruction is the function of teaching, information is the function of news reporting, and integration is the function of bringing a community together, so they do not describe advertising as the main one.

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