Discussion
Which one of the following refers to the use of online and offline promotion techniques to increase the audience of a site ?
Answer: B
This is a traffic building campaign.
In digital marketing texts, a traffic building campaign is the use of both online and offline promotion techniques, such as search, online advertising, e-mail, print and broadcast media, to increase the audience of a website.
Search engine optimisation improves a site's position in organic search results, search engine marketing promotes a site through search engines (paid and organic), and the quality score is a search advertising metric; these are online-only techniques or measures, not campaigns combining online and offline promotion.
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