Discussion
Find out the correct sequence of the stages in E.M. Roger's model of diffusion of innovations :
Answer: B
The stages in E.M. Rogers' model of the diffusion of innovations run in the order knowledge, persuasion, decision and confirmation. The adopter first learns that the innovation exists (knowledge), then forms a favourable or unfavourable attitude (persuasion), then chooses to adopt or reject it (decision), and after adoption seeks reinforcement for the choice (confirmation). Rogers' fuller list also has implementation between decision and confirmation. Option B gives the order in the key. The other options put decision before persuasion or confirmation before the decision.
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