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Discussion

Local leaders in development programme planning are also considered to be

(a) Key communicators
(b) Opinion leaders
(c) Information leaders
(d) Change agents

  • A.(a), (b) and (d) are correct.
  • B.(b), (c) and (d) are correct.
  • C.All are correct
  • D.(a), (b) and (c) are correct.

Answer: C

Local leaders in a development programme are all four things at once: key communicators who pass on the message, opinion leaders whose views influence others, information leaders to whom people turn for facts, and change agents who help the community adopt new practices. Since every description fits, the answer is 'all are correct', and the options that leave out one of them are rejected. Each of the four terms is used for the person whose standing in the village lets him pass on, test and carry forward ideas: he is a key communicator, an opinion leader and an information leader, and he becomes a change agent when he helps the community to adopt the new practice.

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