Discussion
Arrange the following phases of diffusion of innovation model of adoption of technology in sequential order.
a. Decision
b. Confirmation
c. Persuasion
d. Knowledge
Codes :
Answer: B
The phases of the diffusion of innovation model in order are knowledge, persuasion, decision and confirmation, which is d, c, a, b. The adopter first learns of the innovation, forms an attitude towards it, decides to adopt or reject it, and finally seeks confirmation of that decision.
The options that place confirmation before the decision, or the decision first, reverse the order of Rogers's stages. Rogers described these as stages in an individual's adoption of a new idea, and the sequence cannot start with confirmation.
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