Discussion
In the context of concentration of ownership on internet what does the 'Long tail' phenomenon imply ?
Answer: D
The long tail implies a large number of websites attract very little user traffic.
The term was popularised by Chris Anderson in 2004. Plot websites by traffic and a few giants at the head take most of the visits, followed by a very long tail of niche sites, each with only a few users. On ownership, this means attention is concentrated in a handful of big players even though the internet hosts countless independent sites.
The other options misdescribe it. The tail is not a group of sites owned by a single owner or by established media houses; it is the mass of small, scattered sites. Nor does it attract very high traffic: high traffic belongs to the head of the curve, not the tail.
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