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Which "V" of Big Data is concerned with the integrity of Data ?

  • A.Volume
  • B.Velocity
  • C.Variety
  • D.Veracity

Answer: D

The V concerned with integrity is Veracity.

Big data is described by several Vs: volume (amount of data), velocity (speed of generation and processing), variety (types and formats), veracity (accuracy, trustworthiness and integrity) and often value. Veracity asks whether the data can be trusted, given noise, bias and inconsistency.

Volume, velocity and variety describe size, speed and diversity, not whether the data are reliable.

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