Discussion
How are 'sound bites' correlated with political campaigns ?
Answer: B
Sound bites are correlated with political campaigns through the bias of media logic. The passage says media logic operates at the level of content too, and in political campaigns it leads to a preference for personalisation and controversy and for attention to the horse race over the issues. It adds that Hallin found a correlation in US election news between horse-race coverage and sound-byte news. That predictable bias is the link. Switching parties, increased campaigns and content division are not what the passage says. Option B is correct.
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