Discussion
Assertion I : Advertisements also use sound patterning to make the slogan memorable and this is simply in extension of the way poetry uses sound patterning to particular effect. Assertion II : Whether in print or on the broadcast media, there will be sound patterning which do not help the hearer/reader to remember the advertisement.
Answer: C
Assertion I is true and Assertion II is false, so option (C) is right. Advertisers use sound patterning, such as rhyme and alliteration, to make a slogan memorable, in the same way that poetry uses sound patterning for effect, which is Assertion I. Assertion II claims that there will be sound patterning that does not help the hearer to remember the advertisement; this contradicts the purpose of such patterning in advertising, and the key treats it as false. Options (A) and (D) accept II, and (B) rejects I.
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