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Discussion

A good Brand can be built up by way of

  • A.Customer grievances
  • B.Aggressive advertising
  • C.Old Age
  • D.Consistent offering of good services

Answer: D

Correct answer: Consistent offering of good services

A brand is a reputation, and reputations are built by delivering the same good experience every time. Consistency is what makes the name a promise the customer can rely on; advertising can announce a brand but cannot create one, and unresolved grievances destroy it.

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