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A successful marketing person requires which of the following qualities?

  • A.Empathy
  • B.Sympathy
  • C.Insistence
  • D.Aggressiveness

Answer: A

Correct answer: Empathy

Empathy - the ability to see the purchase from the customer’s side and understand what they actually need - is what makes a salesperson effective, because it turns selling into problem-solving. Sympathy is feeling for the customer rather than with them, and aggressiveness drives buyers away.

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