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A bank has set an advances target of Rs 10,000 crore and deposits target of Rs 22,000 crore by March 2010. This comes under which of the following?

  • A.Marketing strategy
  • B.Market Analysis
  • C.Goal Formulation
  • D.Strategy Implementation

Answer: C

Correct answer: Goal Formulation

Setting specific, measurable targets to be reached by a stated date is goal formulation - the step that turns a general intention into something that can be planned for and measured against. Strategy is how the goals will be reached, and implementation is the doing of it.

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