Discussion
Adidas launched three lines: Adidas Performance, to maintain its devotion to the athlete; Adidas Originals, focused on fashion and lifestyle; and Style Essentials, aimed at the mainstream. This is a case of what?
Answer: D
Correct answer: Target Market
Adidas designed a distinct line for each group it had chosen to serve - athletes, the fashion-conscious, the mainstream - which is target marketing: selecting particular segments and developing an offer for each. Segmentation is the earlier step of identifying that those groups exist; targeting is deciding to serve them and building the products.
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