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USP stands for

  • A.Uniform Selling Progress
  • B.Unique Selling Point
  • C.Unique Successful Point
  • D.Under Selling Process

Answer: B

Correct answer: Unique Selling Point

USP - the unique selling point or proposition - is the one distinctive benefit that makes a product preferable to its rivals, and the claim an advertisement is built round. Rosser Reeves coined the term in the 1940s.

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