Discussion
What are the four Ps of the marketing mix ?
Answer: C
Correct answer: Product, Price, Place, Promotion
The four Ps, framed by McCarthy, are the controllable variables a firm sets to reach its market. Services marketing commonly extends them to seven by adding People, Process and Physical evidence.
No comment is present. Be the first to comment.
Loading…
Post your comment
Please log in or register to post a comment.
Examination Categories
- SSC Exams
- Banking Exams
- Teaching Exams
- Civil Services Exams
- Railways Exams
- Engineering Recruitment Exams
- Defence Exams
- State Government Exams
- Police Exams
- Insurance Exams
- Nursing Exams
- Other Government Exams
- NRA CET
- PG Entrance Exams
- Campus Placement
- MBA Entrance Exams
- CUET and UG Entrance
- Judiciary Exams
- Regulatory Body Exams
- Software Development