Discussion
What is mass marketing ?
Answer: A
Mass marketing means offering the same product and marketing mix to all consumers. The seller treats the whole market as one, with a single product, price, distribution and promotion, in order to gain from large scale production and distribution. Offering a variety of products to the entire market is a product-variety strategy, offering differentiated products to all customers is differentiated marketing, and concentrating on one segment is concentrated marketing. So option A is the keyed answer.
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