Discussion
In broader sense, marketing communication includes
Answer: D
In the broader sense marketing communication includes all of the marketing mix, product, price and place as well as promotion. Every element of the mix communicates something to the customer: the product by its design and package, the price by the value it signals, and the place by the outlets in which it is sold. So each of options A, B and C is right and the keyed answer is option D, all. In the narrow sense communication means promotion alone.
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