Discussion
Match the items of List-I with those of List-II.
| List - I | List - II |
|---|---|
| (a) Product support service | (i) Information Technology Act 2000 |
| (b) Interviewers' bias | (ii) Information Search |
| (c) On-line advertising | (iii) Marketing Research |
| (d) Personal sources | (iv) User's Manual |
Indicate the correct matching.
(a) (b) (c) (d)
Answer: B
The correct matching is (a) User's Manual, (b) Marketing Research, (c) Information Technology Act 2000 and (d) Information Search.
A product support service includes the user's manual, and interviewers' bias is an error studied in marketing research. On-line advertising is governed by the Information Technology Act 2000, and personal sources are a source used in the information search stage of the buying process. This gives (iv) (iii) (i) (ii), which is option B.
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