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"Although media is an industry, it is not just any other industry or business." Which of the following reason provides the best explanation of the statement ?

  • A.Media is a very capital intensive industry
  • B.Media products have a strong public dimension in production and consumption
  • C.Media ownership gets concentrated in fewer hands
  • D.Media products are primarily meant for immediate entertainment

Answer: B

The best explanation is that media products have a strong public dimension in production and consumption.

A newspaper or a news channel sells a commodity, but what it sells is information and opinion that citizens need to take part in democracy. News has the character of a public good: its value lies in informing public debate and holding power to account, not only in pleasing the individual buyer. That is why media alone among industries are given constitutional protection, public-service obligations and special regulation.

Being capital intensive, or having ownership concentrated in a few hands, is true of many ordinary industries such as steel or telecom, so neither makes media different. Saying media products are mainly for immediate entertainment ignores the very public role that sets them apart.

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