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Which group below includes immediate and relevant publics that the PRO of an engineering college should address ?

  • A.Students, parents, shareholders, government officers
  • B.Parents, coaching classes, politicians
  • C.Students, parents, government officers, industrial houses
  • D.Students, parents, celebrities, NGOs

Answer: C

The immediate and relevant publics are students, parents, government officers and industrial houses.

An engineering college's key publics are its students, their parents, the government and regulatory officers who approve and fund it (state departments, AICTE, the affiliating university), and industry, which takes students for internships and placement and supports research.

Each other option includes a group that is not an immediate public for such a college. Shareholders belong to a company, and most colleges have none; coaching classes and politicians are not its core publics; and celebrities and NGOs are at most occasional or indirect publics.

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