Discussion
Ethnography focuses on :
Answer: B
Ethnography focuses on the subjective viewpoint.
Ethnography is the detailed, first-hand study of a people's way of life through long participant observation and informal interviews. Its aim is to understand the world as the members of the group see it, their meanings and categories (the 'native's point of view' in Malinowski's phrase).
Objective analysis and neutrality are the ideals of positivist survey research, and structured interviews, with fixed questions, are a survey tool rather than the ethnographer's method.
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