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The phrase 'focus group' is associated with .................. .

  • A.Questionnaire
  • B.Sampling
  • C.Interviews
  • D.Observation

Answer: C

The phrase 'focus group' is associated with Interviews.

A focus group is a group interview: a moderator leads a small group, typically six to ten people, in discussing a topic, and the interaction among participants brings out opinions and experiences. It is a qualitative data collection method, used in libraries for example to learn what users think of a service.

A questionnaire is answered individually in writing, sampling is the selection of respondents, and observation records behaviour without questioning. The focus group is a form of interviewing.

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