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Which of the following terms best describes non-probability sampling ?

  • A.Subjective
  • B.Objective
  • C.Random
  • D.Systematic

Answer: A

Non-probability sampling is best described as Subjective.

In non-probability sampling, such as convenience, purposive, quota and snowball sampling, the researcher chooses the sample by judgement or convenience, so not every member of the population has a known chance of being selected. The selection depends on the researcher's subjective choice.

Random and systematic sampling are probability methods, in which selection follows a chance-based rule; their objectivity is exactly what non-probability sampling lacks.

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