Discussion
The buying process for a consumer starts from :
Answer: B
The consumer buying process starts from need recognition.
The standard model has five stages: need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour. The process begins when the consumer notices a gap between the present and the desired state.
Information search, evaluation of alternatives and the purchase decision are the later stages, so they cannot be the starting point.
No comment is present. Be the first to comment.
Loading…
Post your comment
Please log in or register to post a comment.
Examination Categories
- SSC Exams
- Banking Exams
- Teaching Exams
- Civil Services Exams
- Railways Exams
- Engineering Recruitment Exams
- Defence Exams
- State Government Exams
- Police Exams
- Insurance Exams
- Nursing Exams
- Other Government Exams
- NRA CET
- PG Entrance Exams
- Campus Placement
- MBA Entrance Exams
- CUET and UG Entrance
- Judiciary Exams
- Regulatory Body Exams
- Software Development