Discussion
....................... are those firms who do not have a consistent strategy, but they are interested in guerilla warfare.
Answer: D
Such firms are Reactors.
In Miles and Snow's typology of strategic types, reactors have no consistent strategy. They respond to environmental pressure as it comes, making ad hoc moves rather than following a plan, which the question likens to guerrilla warfare (printed 'guerilla').
Defenders protect a narrow, stable product-market domain through efficiency. Prospectors continually seek new products and markets. Analysers combine the two, holding a stable core while following promising innovations. All three have consistent strategies, unlike reactors.
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