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Which one of the appropriate analysis may be used to draw logical conclusion of the statement type question in likert scale ?

  • A.Reliability Analysis
  • B.Standard Analysis
  • C.Factor Analysis
  • D.Trend Analysis

Answer: C

Factor analysis is the appropriate method for drawing conclusions from the statement-type questions on a Likert scale.

A questionnaire with many opinion statements on a Likert scale yields a large number of correlated variables. Factor analysis groups them into a few underlying factors, which lets the researcher draw logical conclusions about what customers think.

Reliability analysis only checks the consistency of the scale, for example with Cronbach's alpha. Standard analysis is not a recognised technique. Trend analysis looks at change over time, which a single survey does not give.

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