Discussion
'CC' is a measurement unit in
Answer: D
CC stands for column centimetre, the unit in which newspaper advertisement space is measured and priced: the height in centimetres of one column. So it is a measurement unit in newspaper advertising.
Internet advertising is priced by impressions or clicks, radio advertising by seconds of airtime, and outdoor advertising by the size of the hoarding in square feet or by the site. None of these uses the column centimetre.
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