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Company's Logo is its

  • A.Corporate Image
  • B.Corporate Identity
  • C.Brand Recognition
  • D.Brand Image

Answer: B

A company's logo is its corporate identity. A logo is the symbol and lettering chosen by the company to show who it is, and it is one part of the identity the company designs and controls, along with colours, typefaces and stationery. Corporate image and brand image are the impressions people form in their minds, which the company can influence but does not design directly. Brand recognition is the extent to which people recognise the brand, which is a result of exposure. So the keyed answer is corporate identity, option B.

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