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Discussion

Match the following :

a. Identificationi. Package Design
b. Consumer Appealii. Containment
c. Protection & Convenienceiii. Consumer Acceptance
d. Economyiv. Brand

  • A.i ii iii iv
  • B.iv i iii ii
  • C.iii iv ii i
  • D.i iii ii iv

Answer: B

The key matches identification with brand (iv), consumer appeal with package design (i), protection and convenience with consumer acceptance (iii), and economy with containment (ii), giving iv i iii ii. A brand identifies a product, and the design of the package gives it appeal on the shelf. The other two pairs are as the key gives them. Option A matches identification with package design, option C matches identification with consumer acceptance, and option D gives identification to package design again, so they do not agree with the key.

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