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The major weakness of T.V. as an advertising medium is

  • A.limited audience
  • B.too many ads grouped together
  • C.they are too expensive
  • D.they are too boring

Answer: B

The key gives clutter, many advertisements grouped together, as the main weakness of television advertising: viewers see a block of ads one after the other, so each one is lost among the rest. Television has a wide reach, so a limited audience is not its weakness. Cost is a real drawback of television, but the key does not take it as the major one. Boring ads are a matter of the ad's quality, not of the medium. The answer is option B.

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