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Marketing Management Questions and Answers

141.

Distribution logistics (also termed as 'market logistics') does not include

Exam Year(s)

UGC NET - 2014,

Answer: A

The distribution channel is not part of distribution logistics, also called market logistics. Logistics deals with the physical flow of goods: inventory, transportation and warehousing, together with order processing.


The distribution channel is the set of intermediaries through which ownership passes, which is a marketing channel decision and not a physical handling one. The other three options are the elements of logistics.

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142.

Most of the money spent in measuring the effectiveness of advertising is spent on

Exam Year(s)

UGC NET - 2014,

Answer: B

Most of the money spent on measuring advertising effectiveness goes to pre-testing the advertisements, according to the key. Pre-testing is done before release to check the message and execution, and it is carried out for many ads, which makes it the larger spend.


Post-testing, communication-response research and sales-response research are also used, but the key places the main spending on pre-testing.

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Tags: Marketing Management Questions and Answers