MH SET 2015: 6 September, Paper II, Journalism and Mass Communication
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Test Booklet No.
F
JOURNALISM AND MASS COMMUNICATION
Signature and Name of Invigilator Seat No.
1. (Signature) ......................................... (In figures as in Admit Card)
(Name) ................................................ Seat No. ..............................................................
2. (Signature) ......................................... (In words)
(Name) ................................................ OMR Sheet No.
AUG - 19215 (To be filled by the Candidate)
Time Allowed : 1¼ Hours] [Maximum Marks : 100
Number of Pages in this Booklet : 28 Number of Questions in this Booklet : 50
Instructions for the Candidates
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on the top of this page.
2. This paper consists of 50 objective type questions. Each question
will carry two marks. All questions of Paper-II will be compulsory, 2.
covering entire syllabus (including all electives, without options).
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AUG - 19215/II 2
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AUG - 19215/II
Journalism and Mass Communication
Paper II
II
Time Allowed : 75 Minutes] [Maximum Marks : 100
Note : This Paper contains Fifty (50) multiple choice questions, each question
carrying Two (2) marks. Attempt All questions.
(50) (2)
1. In digital Mass Communication the 1.
audience is :
(A) Passive (A)
(B) Participatory (B)
(C) Uncultured (C)
(D) Large (D)
2. McBride Commission was appointed 2.
by UNESCO in 1977 to study world
communication problems with
special stress on international
implication of the modern media. 1977
What was the title of the report of
the commission ?
(A) New World Communication
Order (A)
(B) Alternative Voices of the World (B)
(C) Many voices, one world
(C)
(D) New Communication future of
the world (D)
3 [P.T.O.
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3. Which of the following agencies or
organizations was not associated
with the ambitious satellite
instructional television experiment
carried out in 1970s.
(A) National Aeronautic and Space
(A)
Administration
(B) Indian Space Research
Organization (B)
(C) Center for Development of
(C)
Telematics
(D) All India Radio (D)
4. What do you understand by the 4.
word ‘‘Android’’ ?
(A)
(A) Operating System
(B)
(B) Operating Device
(C)
(C) Operating Application
(D) Operating Protocol (D)
4
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5. MP3 is an important development 5. MP3
because :
(A) It increases the download speed
(A)
of texts and graphics
(B) Its sound quality is better than
(B) CD
that of a CD
(C)
(C) Its contents are not subject to
copyright restrictions
(D) It permits the digital distribution (D)
of music, in a non-physical form
6. A society when social networks of 6.
face to face communication is
replaced by relationships in media
networks according to Van Dijk
(1993) Manuel Castells (1996) is
called :
(A)
(A) Mediated Society
(B)
(B) Virtual Society
(C)
(C) Connected Society
(D) Network Society (D)
5 [P.T.O.
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7. An attempt to take over other 7.
companies in order to broaden ones
portfolio across different media
sectors refers to :
(A) Horizontal integration (A)
(B) Vertical integration (B)
(C) Expansion track (C)
(D) Expansion up and down (D)
8. Which of the following acts related 8.
to Indian media completes its twenty
2015 20
years in 2015 ?
(A) The Conditional Access System
(A)
of Television Act
(B) The Cable Television Networks
(B)
(Regulation) Act
(C) The News Broadcasting
Standards Act (C)
(D) The Direct to Home (DTH) (D)
Broadcasting (Regulation) Act
6
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9. The protection of publication of 9.
proceedings of parliament and state
legislature is guaranteed by
Article ............... of the Indian
Constitution.
(A) 194
(A) 194
(B) 375
(B) 375
(C) 361-
(C) 361-A
(D) 105
(D) 105
10. Which committee was set up to 10.
re-examine Prasar Bharati
Act ?
(A)
(A) Verghese Report
(B) Joshi Report (B)
(C) Chanda Committee (C)
(D) Varadan Committee
(D)
7 [P.T.O.
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11. The making of a film, based 11.
on a novel is adaptation, whereas
a novel based on a film is
called :
(A)
(A) Adoration
(B)
(B) Novelization
(C)
(C) Assimilation
(D)
(D) Docudrama
12. 15 2009
12. On 15th September 2009, who
50
among the following celebrated its
50th anniversary :
(A)
(A) Doordarshan
(B)
(B) PTI
(C)
(C) PIB
(D)
(D) DAVP
8
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13. ‘Clutter’ in the context of 13.
communication is defined as :
(A)
(A) Rubbish Paper Stock
(B)
(B) A promotional tool
(C)
(C) Broadband connection
(D) An overabundance of messages (D)
14. In the context of television news, the 14.
term ‘P to C’ or ‘piece to camera’
means :
(A) An introductory remark on (A)
news by the anchor in studio
(B) A catchy statement made by an
(B)
eye-witness on camera
(C) A ‘byte’ of the official or
(C)
authority in the news story
(D) A summative or informative
(D)
narration by the reporter on
camera
9 [P.T.O.
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15. What is the common factor in the 15.
following journals : Young India,
Navjivan, Indian Opinion and
Harijan ?
(A)
(A) All of them were publications of
Indian National Congress
(B) 1910
(B) All of them faced a ban from the
British Govt. during 1910s
(C)
(C) All of them were edited by Dr.
Babasaheb Ambedkar
(D) All of them were edited by (D)
Mahatma Gandhi
16. Fast-forwarding through 16.
commercials on home-taped video
casettes is called :
(A)
(A) Zipping
(B)
(B) Zapping
(C)
(C) Zoning
(D)
(D) Juxtaposing
10
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17. Find the incorrect pair from the 17.
following books and authors :
(A)
(A) The Principles of Sociology—
Herbert Spencer
(B)
(B) The German Ideology—Karl
Marx and Frederick Engels
(C) —
(C) Outline of Psychoanalysis—
Sigmund Freud
(D) Rhetoric—Plato (D)
18. The news agency that has the largest 18.
number of foreign correspondents
is :
(A)
(A) United Press International
(B)
(B) Reuters
(C) Associated Press (C)
(D) Agence France Press (D)
11 [P.T.O.
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19. In research, integrating various 19.
qualitative methods with
quantitative methods can be
called as :
(A)
(A) Coherence
(B)
(B) Biparity
(C)
(C) Triangulation
(D)
(D) Impassive study
20. In audience analysis, if public 20.
audiences are analysed according to
their age, gender ethnicity,
education and income level then it
is termed as :
(A)
(A) Demographics
(B) Psychographics (B)
(C) Statistics (C)
(D) Seismographics
(D)
12
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21. Famous ‘Manga’ Style graphics are 21.
related to :
(A) Video games
(A)
(B) Korean song
(B)
(C) Fantacy entertainment of
(C)
Malaysians
(D) Architecture technique (D)
22. A ‘Jump Cut’ is an editing technique 22.
that is employed :
(A) At the beginning of a shot (A)
(B) At the end of a shot (B)
(C) Within a scene (C)
(D) In between two shots (D)
23. Which among the following is not 23.
a statistical method ?
(A)
(A) Quartile deviation
(B)
(B) Chi-square
(C)
(C) Mode
(D) SPSS (D)
13 [P.T.O.
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24. White balance refers to : 24.
(A) Editing
(A)
(B) Video camera
(B)
(C) Non-linear editing
(C)
(D) A still camera
(D)
25. In the context of corporate 25.
communication/public relations the
(CSR)
abbreviation CSR means :
(A) Company’s statutory rights (A)
(B) Corporate Social responsibility
(B)
(C) Commercial strategy for
(C)
reach
(D) Continuous strategic review (D)
14
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26. Purchase from the fast food giant, 26.
McDonalds, comes with a toy based
on a character from a popular movie.
This is an example of :
(A) Controlled purchase (A)
(B) Merchandise tie-in (B)
(C) Product placement (C)
(D) Film buzz (D)
27. Positioning a weak programme 27.
between two successful programmes
to support it by motivating
audiences to watch, it is called :
(A)
(A) Hyping
(B)
(B) Hammocking
(C)
(C) Tent polling
(D)
(D) Hooking
15 [P.T.O.
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28. When a photographer is working 28.
with a Single Lens Reflex (SLR)
camera, adjusting the F-stop will
most signifcantly influence which of
the following elements of a
photograph ?
(A)
(A) Degree of brightness
(B)
(B) Lines of force
(C)
(C) Depth of field
(D) Size of images (D)
29. The Arabic television channel 29.
AI-Jazeera has its headquarters
at :
(A)
(A) Tehran
(B)
(B) Burkinafaso
(C)
(C) Doha
(D) Baghdad (D)
16
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30. With which folk art form would 30.
you associate Vithabai
Narayanagaonkar ?
(A)
(A) Dashavataar
(B)
(B) Hareekatha
(C)
(C) Warli Painting
(D)
(D) Lavanee
31. Which of the following media groups 31.
has a presence in Marathi
Language ?
(A)
(A) Sun group
(B)
(B) Bhaskar group
(C) Sakshi group (C)
(D) Manorama group (D)
17 [P.T.O.
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32. Tendency of global media industry 32.
exporters to dominate the media
consumption in other smaller
countries to impose their own
cultural and other values on
audience elsewhere is called :
(A)
(A) Consumerism
(B)
(B) Discourse
(C)
(C) Convergence culture
(D)
(D) Cultural imperialism
33. The verbal code for communication 33.
is ...........
(A)
(A) Visual cue
(B)
(B) Language
(C)
(C) Picture
(D) Colour (D)
18
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34. Which among the following is taking 34.
the fastest growth strides in
India ?
(A) FM Radio Advertising (A)
(B) TV Advertising (B)
(C) Digital Advertising (C)
(D)
(D) Mobile Advertising
35.
35. Live Television and Radio that need
the presence of audience are
identified as :
(A) Transmission media (A)
(B) Signal media (B)
(C) Asynchronous media (C)
(D) Synchronous media (D)
19 [P.T.O.
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36. In mediated communication, use 36.
of language imposes a grid
on ...............
(A)
(A) Textuality
(B)
(B) Artificiality
(C)
(C) Conformity
(D)
(D) Reality
37. Which of the following is not the 37.
correct description of Yogendra
Yadav ?
(A)
(A) Psephologist
(B)
(B) Psychologist
(C)
(C) Politician
(D) Political Scientist (D)
20
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38. Which film theory gives
38.
primary creative credit to the
director ?
(A)
(A) New Wave
(B)
(B) Expressionism
(C)
(C) Auteur theory
(D) Realism (D)
39. The life and work of which of the 39.
following eminent personalities has
not been the subject of a movie in
Marathi ?
(A)
(A) Dadasaheb Phalke
(B) Yashwantrao Chavan (B)
(C) Narayan Shripad Rajhans
(C)
(D) Mahadev Govind Ranade
(D)
21 [P.T.O.
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40. Recently released popular Marathi
40.
movie ‘Duniyadaree’ was based
on a novel with the same name.
Who was the author of that
novel ?
(A)
(A) Suhas Shirwalkar
(B)
(B) Yogini Joglekar
(C)
(C) Rajan Shirodkar
(D) Vyankatesh Madgulkar (D)
41. In quantitative research, what 41.
nature of the questions remain ?
(A) General (A)
(B)
(B) Abstract
(C)
(C) Ambiguous
(D)
(D) Standardised
22
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42. The ratio between the vertical and 42.
the horizontal measurement of a
film/video is termed as :
(A)
(A) Freeze ratio
(B)
(B) Screen ratio
(C) Shape ratio (C)
(D) Aspect ratio (D)
43. In liberation philosophy, private 43.
ownership of the property is
provided by :
(A)
(A) Legislative Law
(B) Judicial Law
(B)
(C) Constitutional Law
(C)
(D) Civil Law
(D)
23 [P.T.O.
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44. Who is the current president of ‘Akhil 44. 2015
Bharatiya Marathi Sahitya
Sammelan’ to be held in Ghuman,
Punjab in 2015 ?
(A)
(A) Prof. Nagnath Kottapalle
(B)
(B) Prof. Sadanand More
(C)
(C) Prof. F.M. Shinde
(D)
(D) Shri Uttam Kamble
45. British Film maker Leslee Udwin’s 45.
India’s Daughter documentary is
based on :
(A) Female foeticide (A)
(B) 2012 Delhi Gang Rape in India (B) 2012
(C) Girl Education (C)
(D) Domestic Violence
(D)
24
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46. In social media sites especially in 46. (#)
Twitter, usage of the symbol (#) is
primarily meant for :
(A) Tagging (A)
(B) To get more retweets (B)
(C) To generate more followers (C)
(D) Content copied from others (D)
47. Who has written the famous Hindi 47.
novel ‘Kitne Pakistan’ ?
(A) Surendra Sen (A)
(B) Asghar Wajahat (B)
(C) Kamleshwar Saxena (C)
(D) Abdul Bismillah (D)
48. Which of the following journalists 48.
turned politician contested a Lok
Sabha election ?
(A) Bharatkumar Raut (A)
(B) Imtiaz Jalil (B)
(C) Aashutosh (C)
(D) Arun Shorie
(D)
25 [P.T.O.
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49. The commercial broadcasting wing 49.
of AIR, Vividh Bharati was started
as a counter to :
(A) Radio Ceylon (A)
(B) BBC (B)
(C) Voice of America (C)
(D) Radio Moscow (D)
50. Which of the following media groups 50.
does not run a channel or newspaper
in Marathi language ?
(A) Anand Bazar Patrika Group (A)
(B) Benett and Coleman Group
(B)
(C) Network 18 Group
(C) 18
(D) Jagran Group
(D)
26
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ROUGH WORK
27 [P.T.O.
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ROUGH WORK
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Source: Savitribai Phule Pune University. Question paper published by Savitribai Phule Pune University.