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MH SET 2018: 28 January, Paper III, Journalism and Mass Communication

  • Date: 28 January 2018
  • Paper code: JAN19318
  • Series: A
  • Language: Bilingual
  • 40 pages
MH SET 2018 question paper, 28 January 2018, Paper III, Journalism and Mass Communication, page 1 of 40
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Test Booklet Code & Serial No.
                                                                                                                    A
                 JOURNALISM AND MASS COMMUNICATION
Signature and Name of Invigilator                                                                Seat No.
1. (Signature) .........................................                                                  (In figures as in Admit Card)
      (Name) ................................................                    Seat No. ..............................................................
2. (Signature) .........................................                                                   (In words)

      (Name) ................................................                      OMR Sheet No.

JAN - 19318                                                                                         (To be filled by the Candidate)
Time Allowed : 2½ Hours]                                                                            [Maximum Marks : 150
Number of Pages in this Booklet : 40                                                   Number of Questions in this Booklet : 75
                     Instructions for the Candidates
1.        Write your Seat No. and OMR Sheet No. in the space provided            1.
          on the top of this page.
2.        This paper consists of 75 objective type questions. Each question
          will carry two marks. All questions of Paper-III will be compulsory,   2.
          covering entire syllabus (including all electives, without options).
3.        At the commencement of examination, the question booklet
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          requested to open the booklet and compulsorily examine it as           3.
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                   should be entered on this Test Booklet.                               (iii)
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          Example : where (C) is the correct response.

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JAN - 19318/III—A




2
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JAN - 19318/III—A
             Journalism and Mass Communication
                                     Paper III


                                                       III
Time Allowed : 2½ Hours]                                      [Maximum Marks : 150
Note : This paper contains Seventy Five (75) multiple choice questions. Each
        question carries Two (2) marks. Attempt All questions.
                                    (75)                                          (2)


1.   ‘‘Men look, women appear.’’ All mass         1.
     media objectifies women. Which
     media theorist introduced us to this
     phenomenon ?
     (A) Marshall McLuhan                               (A)
     (B) Ian Van Djik                                   (B)
     (C) John Berger                                    (C)
     (D) Neil Postman                                   (D)
2.   Which of the following statements            2.
     is not a correct description about the
     regime of internet regulation ?
     (A) Internet is a very easy medium                 (A)
         to regulate within national
         jurisdiction
     (B) Much of burden of internet                     (B)
         regulation falls on internet
         service providers
                                                        (C)
     (C) Multiple    national and
         international bodies are
         incorporated in Internet
         regulation                                     (D)
     (D) Much of internet developed in
         a spirit of defacto freedom from
         control
                                              3                               [P.T.O.
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3.   What is the difference between libel       3.

     and slander ?

     (A) Libel is written and slander is
                                                     (A)
         oral     untrue    defamatory

         statement

     (B) Libel is oral and slander is
                                                     (B)
         written untrue defamatory

         statement

     (C) There is no difference between
                                                     (C)
         the two

     (D) Libel is defamation, slander is             (D)

         not

4.   In semiotics, a property of signs/         4.

     texts which can have multiple

     meanings :
                                                     (A)
     (A) Paradigm
                                                     (B)
     (B) Polysemic

     (C) Populism                                    (C)


     (D) Syntagm                                     (D)

                                            4
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5.   Movies such as The Cabinet of           5.

     Dr. Caligari, ‘‘Metropolis’’ and

     ‘‘Psycho’’ are examples of films

     influenced by which movement ?
                                                  (A)
     (A) Social realism

                                                  (B)
     (B) Neo-realism


     (C) Surrealism                               (C)


     (D) Expressionism                            (D)


6.   Which committee recommended in          6.   1964

     1964 the separation of AIR and

     Doordarshan       (TV)   as   two

     independent corporations ?
                                                  (A)
     (A) Joshi Committee

                                                  (B)
     (B) Murdoch Committee

                                                  (C)
     (C) Verghese Committee


     (D) Chanda Committee                         (D)


                                         5                          [P.T.O.
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7.   Who among the following is not             7.

     associated with the cultural studies

     approach ?
                                                     (A)
     (A) Richard Hoggart

                                                     (B)
     (B) Louis Althusser


     (C) Antonio Gramsci                             (C)


     (D) David Easten                                (D)

8.   A   non-probability        sampling        8.

     technique    that     is   used   by

     researchers to identify potential

     subjects in studies where subjects              (A)

     are hard to locate is called :

                                                     (B)
     (A) Random sampling


     (B) Snowball sampling                           (C)

     (C) Quota sampling
                                                     (D)
     (D) Theoretical sampling

                                            6
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9.   Many media organisations carry out            9.
     public opinion polls by appealing
     people to participate in it by sending
     SMS or visiting websites. What
     major objection can be raised on the
     scientific validity of such research on
     the basis of sampling ?

     (A) Purposive sampling in such                      (A)
         polls leads to bias

     (B) Unqualified            volunteer                (B)
         sampling in such polls leads to
         bias
                                                         (C)
     (C) Random sampling in such polls
         introduces bias
                                                         (D)
     (D) Quota sampling in such polls
         produces bias

10. In the context of theory of                    10.
     ‘Sadharanikaran’, the concept of
     ‘Sahahriday’ means :
                                                         (A)
     (A) an ability to perceive a situation
         in a unique way

     (B) an innate receptivity acquired                  (B)
         through culture and learning

     (C) an ability to argue a point in
                                                         (C)
         a logical way

     (D) an innate compassion at heart
         for other people                                (D)

                                               7                          [P.T.O.
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11. Which one of the following films was       11.

    co-produced and directed by Jabbar

    Patel and dealt with, among other

    things, lesbianism ?


    (A) Uttarayan                                    (A)


    (B) Umbartha                                     (B)


    (C) Vidushak                                     (C)


    (D) Maza Ghar                                    (D)


12. Who received the first prestigious         12.

    ‘‘Dada Saheb Phalke Award’’ for

    Indian Cinema ?


    (A) Pankaj Mullick                               (A)


    (B) Sulochana                                    (B)


    (C) Naushad                                      (C)

    (D) Devika Rani                                  (D)

                                           8
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13. Which of the following is not the           13.
    direct and useful measure to ensure
    external validity of a research ?
    (A) Conducting       a     through
                                                      (A)
        literature review
    (B) Using random sampling method                  (B)

    (C) Conducting a research over a                  (C)
        long period of time
    (D) Replicating research over                     (D)
        heterogeneous sample
14. What condition is not important for         14.
    effective communication ?
    (A) Command over language                         (A)
    (B) Clear communication objective
                                                      (B)
    (C) Personality
                                                      (C)
    (D) Command on content
                                                      (D)
15. In the context of concentration of
                                                15.
    ownership on internet what does the
    ‘Long tail’ phenomenon imply ?
    (A) A large number of websites
                                                      (A)
        owned by a single owner
    (B) A large number of websites
                                                      (B)
        attracting very high user traffic
    (C) A large number of websites
                                                      (C)
        owned by established mass
        media owner
    (D) A large number of websites                    (D)
        attract very little user traffic
                                            9                          [P.T.O.
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16. The concept of ‘imagined audiences’          16.

    in media is similar to :

    (A) Subscribers
                                                       (A)
    (B) ‘Inscribed Readers’
                                                       (B)
    (C) Reviewers
                                                       (C)
    (D) Prescribed listeners                           (D)

17. ‘Amar Chitra Khata’ and ‘Tinkle’             17.
    comics were founded by :

    (A) R. K. Laxman                                   (A)

    (B) Anant Pai                                      (B)

    (C) Mario Miranda                                  (C)

    (D) Unni Krishnan                                  (D)

18. When compared with production                18.
    value,     the   selling   price   of

    mainstream newspaper is always :
                                                       (A)
    (A) Less
                                                       (B)
    (B) More
                                                       (C)
    (C) Equal
                                                       (D)
    (D) Not fixed

                                            10
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19. What is the name of the Act that           19.
    governs internet usage in India ?

    (A) Cable Television Networks
                                                     (A)
        (Regulation) Act, 1995
                                                                  1995
    (B) Airport Authority of India Act,
                                                     (B)
        1994
                                                           1994
    (C) Information Technology Act,

        2000                                         (C)                            2000

    (D) Right to Information Act, 2005               (D)                          2005

20. Identify the correct chronology of         20.
    launch of the following Marathi

    GEC’s
                                                     (A)
    (A) Alpha Marathi, Zee Yuva, ETV

        Marathi, Star Pravah
                                                     (B)
    (B) Alpha Marathi, ETV Marathi,

        Star Pravah, Zee Yuva
                                                     (C)
    (C) ETV Marathi, Alpha Marathi,

        Star Pravah, Zee Yuva

    (D) ETV Marathi, Star Pravah,                    (D)

        Alpha Marathi, Zee Yuva

                                          11                                        [P.T.O.
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21. In the context of PR, the most           21.

    appropriate way to cope with a

    negative event that may lead to

    negative publicity is to :


    (A) Discourage news coverage of                (A)

        the event
                                                   (B)

    (B) Deny the event occurred
                                                   (C)
    (C) Hire a new content writer

                                                   (D)
    (D) Facilitate news coverage


22. What is P. Sainath mainly known          22.

    for ?


    (A) Writing about education
                                                   (A)

    (B) Writing about agriculture
                                                   (B)
    (C) Writing about science and

        technology                                 (C)


    (D) Writing about cultural issues              (D)

                                        12
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23. What is the meaning of the term              23.
    ‘cultural imperialism’ ?

    (A) Western cultural aspects are                   (A)
        important for popularity and

        progress of media
                                                       (B)
    (B) Western nations dominate the

        views and social cultures in the

        third world using media
                                                       (C)
    (C) Ethnic cultures are superiors to

        any others in the world of media
                                                       (D)
    (D) Imperialism has nothing to do

        with culture as media

24. A phenomenon involving the                   24.

    interconnection of information and

    communication           technologies,

    computer networks and media

    content is called as :                             (A)

    (A) mass communication                             (B)

    (B) digital diffusion                              (C)

    (C) digital connectivity

    (D) media convergence                              (D)

                                            13                          [P.T.O.
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25. Which among the following were the          25.
    main objectives of the newspaper

    ‘Darpan’ ?
                                                      (1)
    (1) To educate people with western

         knowledge                                    (2)

    (2) Create public opinion for

         development of society
                                                      (3)
    (3) Promote Swadeshi
                                                      (4)
    (4) Promote Swaraj
                                                      (A) (1)   (3)
    (A) (1) and (3) are correct
                                                      (B) (2)   (3)
    (B) (2) and (3) are correct

    (C) (1) and (2) are correct                       (C) (1)   (2)

    (D) (2) and (4) are correct                       (D) (2)   (4)

26. Which of the following is not a film        26.
    about news media ?

    (A) Ace in the Hole                               (A)

    (B) Citizen Kane                                  (B)

    (C) All the President’s Men                       (C)

    (D) Silence                                       (D)

                                           14
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27. Which of the following is not                27.
    considered to be the significant

    characteristic of popular Indian

    films in the established discourse of

    film theories ?

    (A) Intrumption oriented narrative                 (A)

        flow                                           (B)

    (B) Emphasis on dialogues and

        verbal communication
                                                       (C)
    (C) Traditional and patriarchial

        underpinning to story
                                                       (D)
    (D) Highly subtle and restrained

        treatment of narrative

28. ‘Tone of speaking’ and ‘speed of
                                                 28.
    speaking’ are the examples of :

    (A) Non-verbal          and   verbal

        communication respectively                     (A)

    (B) Verbal        and     non-verbal
                                                       (B)
        communication respectively
                                                       (C)
    (C) Only non-verbal communication

    (D) Only verbal communication                      (D)

                                            15                          [P.T.O.
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29. Padam Shri, Asgari Bai is a            29.


    popular :


    (A) Bharatnatyam Dancer                      (A)



    (B) Khayal Singer                            (B)



    (C) Dhrupad Singer                           (C)



    (D) Kuchipudi Dancer                         (D)



30. What does ‘‘Androcentric View’’        30.


    mean ?
                                                 (A)

    (A) Male perspective

                                                 (B)
    (B) Female perspective


    (C) Transgender perspective                  (C)



    (D) Senior citizens perspective
                                                 (D)


                                      16
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31. Which of the following is the most        31.
    appropriate method to study the

    nuances of gate-keeping process

    that shapes news selection and

    presentation in a typical news

    room ?
                                                    (A)
    (A) Survey of readers

    (B) Field observation                           (B)


    (C) Content analysis of news                    (C)

    (D) Semiotic analysis of news                   (D)

32. ‘Attribution’ in journalism jargon        32.
    means :

    (A) Telling readers where the
                                                    (A)
        information in a news story

        comes from
                                                    (B)
    (B) Telling readers the source who

        does not want to be identified

                                                    (C)
    (C) Acknowledgement of reporter

    (D) When editor becomes a reporter              (D)

        for a news story

                                         17                          [P.T.O.
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33. Kiran Karnik, a prominent Indian           33.

    Telecom and media expert oversaw

    the launch of the following channel

    in South Asia :


    (A) National Geographic                          (A)


    (B) Discovery                                    (B)


    (C) History                                      (C)


    (D) TLC                                          (D)


34. A pejorative term that refers to           34.

    supporting or promoting of a cause

    exclusively       through   online

    activism :


    (A) Civil Disobedience                           (A)


    (B) Litigation                                   (B)

    (C) Plagiarism                                   (C)

    (D) Armchair activism                            (D)

                                          18
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35. The concept ‘Agency’ from sociology         35.

    also used in cultural studies refers

    to :

    (A) The question about whether
                                                      (A)
           individuals act independently

           or are acted upon
                                                      (B)
    (B) The way in which the media set

           public agendas of debate
                                                      (C)
    (C) A term loosely used to describe

           angst
                                                      (D)
    (D) Mediation between editor of the

           newspaper and reporter

36. The encoding/decoding model of              36.

    communication was first developed

    by     which    of   the   following

    scholars ?                                        (A)

    (A) Stuart Hall
                                                      (B)
    (B) John Fiske
                                                      (C)
    (C) Michel Foucault

    (D) George Gerbner                                (D)

                                           19                          [P.T.O.
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37. The first Marathi fortnightly             37.
    newspaper was bilingual. In which

    two languages did the newspaper

    publish ?                                       (A)

    (A) Marathi and Gujarati
                                                    (B)
    (B) Marathi and English
                                                    (C)
    (C) Marathi and Konkani

    (D) Marathi and Portuguese                      (D)

38. In implementing public relations          38.
    plan which of the following public

    relations practitioners do first ?
                                                    (A)
    (A) Send as many press releases as

        possible to as many people

    (B) Determine which media outlets               (B)

        best serve their purpose

    (C) Art editors to promise to use
                                                    (C)
        their press releases

    (D) Find out which media have
                                                    (D)
        been most friendly to their

        client in the past

                                         20
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39. A research design that does not              39.
    involve random assignment of
    subjects to experimental groups is
    called :
                                                       (A)
    (A) Controlled experiment
                                                       (B)
    (B) Semi-random experiment

    (C) Quasi-experiment                               (C)

    (D) Neo-quasi experiment                           (D)

40. ‘‘Although media is an industry, it          40.
    is not just any other industry or
    business.’’ Which of the following
    reason provides the best explanation
    of the statement ?
                                                       (A)
    (A) Media is a very capital intensive
        industry                                       (B)

    (B) Media products have a strong
        public dimension in production
        and consumption

    (C) Media       ownership       gets
                                                       (C)
        concentrated in fewer hands

    (D) Media products are primarily
        meant       for     immediate                  (D)

        entertainment

                                            21                          [P.T.O.
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41. What sort of sources should                  41.
    journalists look for ?

    (A) A     variety        of   sources
                                                       (A)
        representing different opinions

    (B) Close friends and relatives                    (B)


    (C) Officials who win expert some                  (C)

        favour in return

    (D) Officials    with     whom    the
                                                       (D)
        journalist has a close personal

        relation

42. According to Manuel Castells, in a           42.
    network society, communications

    technologies allow for what ?

    (A) Annihilation of space                          (A)


    (B) Rapid       and      asychronous               (B)
        communication
                                                       (C)
    (C) Changes the relation to time

    (D) All of the above                               (D)


                                            22
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43. Which of the following is a short            43.
    term unplanned effect in the
    typology of media effects ?
    (A) Media campaign                                 (A)
    (B) Collective reaction                            (B)
    (C) Development diffusion                          (C)
    (D) Socialization                                  (D)
44. Which of the following dimensions            44.
    does not guide the dominant
    paradigm      of    development
    communication ?
    (A) Capitalism                                     (A)

    (B) Counter-culture                                (B)

    (C) Modernization                                  (C)
    (D) Surveillance                                   (D)
45. Publication of wrong or incorrect
                                                 45.
    map is a very serious offence because
    it adversely affects the territorial
    integrity of the country. What
    should a media enterprise do in such
    a case according to the Press Council
    of India ?
    (A) Apologise only                                 (A)
    (B) Promptly and prominently
                                                       (B)
        retract with regrets
    (C) It is part of freedom of speech
        and expression so nothing                      (C)
        should be done
    (D) Write to the ministry of
        information and broadcasting                   (D)

                                            23                          [P.T.O.
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46. Who among the following is known          46.

    as the father of public relation ?

    (A) Joseph Goebbels                             (A)

    (B) Adolf Hitler                                (B)

    (C) Edward Bernays                              (C)

    (D) Wilbur Schramm                              (D)

47. Who first translated Bhagvad Gita         47.

    into English ?

    (A) Charles Wilkins                             (A)

    (B) Macaulay                                    (B)

    (C) William Jones                               (C)

    (D) Lord Bentington                             (D)

48. Which one of the following is warm        48.

    colour ?
                                                    (A)
    (A) Blue
                                                    (B)
    (B) Green
                                                    (C)
    (C) Red-orange

                                                    (D)
    (D) Blue-violet

                                         24
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49. Who among the following is                49.

   known as the pioneer of Hindi

   journalism ?
                                                    (A)
   (A) Ganga Kishore Bhattacharya
                                                    (B)
   (B) Baburao Vishnu Paradkar

                                                    (C)
   (C) Prem Chand


   (D) Madhav Sapre                                 (D)


50. ‘‘When you have two competing             50.

   theories that make exactly the same

   predictions, the simpler one is

   better.’’ This approach is termed

   as :
                                                    (A)
   (A) Surveying

                                                    (B)
   (B) Parsimony


   (C) Levelling                                    (C)


   (D) Disharmony                                   (D)


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51. Media advocates have to rely on
                                                 51.
    journalist working in commercial
    media organisations. How does this
    constrain their abilities ?

    (A) It constrains their ability to
        reach policy makers and citizen                (A)
        because commercial media have
        their own agenda

    (B) It constrains their ability
        because      journalists      in
        commercial media ask for
        money                                          (B)

    (C) It contains their ability because
        commercial media only look for
        profit from content                            (C)

    (D) It constrains their ability
        because media advocates are
        poor                                           (D)

52. What is meant by balance in a news           52.
    story ?
                                                       (A)
    (A) Giving the same amount of
        space to every paragraph                       (B)

    (B) Getting a lawyer’s opinion
        before writing an article
                                                       (C)
    (C) Having several authors write a
        story

    (D) Covering all sides of an issue                 (D)
        as fairly as possible

                                            26
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53. Sopt the odd one out :                     53.

    (A) Zomato                                       (A)

    (B) Ola                                          (B)

    (C) Uber                                         (C)

    (D) Meru                                         (D)

54. Name the media effect research             54.
    which claims that people gradually
    come to accept to view of world as
    portrayed on television as a true
    representation of reality :                      (A)
    (A) Motivational analysis                        (B)
    (B) Discourse analysis                           (C)
    (C) Visual analysis                              (D)
    (D) Cultivation analysis

55. In the year 2003-2004, the Hutton          55.         2003-2004
    enquiry survey initiated a news
    organisation of unethical practice.
    Which of the following was the news
    organisation ?
                                                     (A)
    (A) CNN
                                                     (B)
    (B) BBC

    (C) Fox News                                     (C)

    (D) CNBC                                         (D)

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56. Identify the wrong statement from           56.
    at the statements given below :
                                                      (A)
    (A) Visual radio is a convergent
        technology that combines FM
        radio with mobile phone
    (B) Worldspace was the first private              (B)
        satellite radio platform set up
        in India
                                                      (C)
    (C) DAB (Digital Audio Broad-
        casting) was introduced in AIR
        in mid 1990’s
    (D) The    Chanda     committee                   (D)
        recommended a review of Vividh
        Bharti to make it more
        innovative and experimental
57. ‘A film studio owing a cinema hall          57.
    chain’ and ‘a leading national
    newspaper buying out another
    national newspaper’ are examples
    of :
    (A) Vertical concentration        of
        ownership                                     (A)
    (B) Horizontal concentration of
                                                      (B)
        ownership
    (C) Vertical and Horizontal                       (C)
        concentration of ownership
        respectively
    (D) Horizontal   and   vertical                   (D)
        concentration of ownership
        respectively

                                           28
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58. What is plagiarism ?                        58.

    (A) Making up quotations or
                                                      (A)
        sources for a news story

    (B) Taking someone else’s words or
                                                      (B)
        ideas and passing them off as

        one’s own

    (C) Pretending to be someone other                (C)

        than a reporter to get an

        interview

    (D) Accepting gifts or bribes from

        sources                                       (D)


59. In research, a combination of               59.

    concepts that is created to describe

    specific situation is called :

    (A) Abstract                                      (A)


    (B) Construct                                     (B)


    (C) Aim                                           (C)


    (D) Hypothesis                                    (D)


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60. When should a reporter publish a
                                                   60.
     rumour that a public official has
     engaged in an illicit sexual
     relationship ?

     (A) Immediately before any other
                                                         (A)
         news organization does it

     (B) Only after the rumour has been
         confirmed as true and its has                   (B)
         some news value

     (C) If the source of the remour is
         reputable                                       (C)

     (D) Never publish such a story                      (D)

61. In the context of history of television
                                                   61.
     in India, identify the incorrect pair
     from the following :
                                                         (A) 1970
     (A) 1970s—Beginning of TV
                                                         (B) 1980     —
     (B) 1980s—Beginning of colour
         transmission
                                                         (C) 1990
     (C) 1990s—Spread        of   private
         channels

     (D) 2000s—Beginning of direct to                    (D) 2000

         home TV transmission

                                              30
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62. In shooting, an optical movement               62.

    called ‘zoom’ is to some extent similar

    to which of the following physical

    camera movement ?

    (A) Dolly                                            (A)

    (B) Tilt                                             (B)

    (C) Pan                                              (C)

    (D) Track                                            (D)

63. Which of the following is not among            63.
    the basic elements of investigative

    reporting laid down by the Press

    Council of India ?                                   (A)

    (A) The subject should be of public

        importance for the reader to

        know
                                                         (B)
    (B) The subject should be true
                                                         (C)
    (C) An attempt is being made to

        hide the truth from the people

    (D) It has to be the work of the
                                                         (D)
        reporter, not of others he is

        reporting

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64. Which pair of media from the            64.
    following has an extensive local

    penetration and coverage ?

    (A) Magazines and community
                                                  (A)
        radio

    (B) TV and Newspapers                         (B)

    (C) Newspapers and Community
                                                  (C)
        Radio

    (D) Social Media and Community
                                                  (D)
        Radio

65. Where is a ‘Likert Scale’ used ?        65.


    (A) For measuring strength of a               (A)
        signal
                                                  (B)
    (B) In research and statistical

        analysis                                  (C)

    (C) To determine length of a TV

        programme
                                                  (D)
    (D) In WhatsApp messaging

                                       32
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66. Identify the incorrect pair of media         66.

    and its regulatory body in India from

    the following :
                                                       (A)
    (A) Newspaper—PCI
                                                       (B)
    (B) News Channels—NBSA

                                                       (C)
    (C) Film—CBFI

    (D) Advertising—ASCI                               (D)

67. In the context of research ‘‘SMOG            67.

    Grading’’ refers to :

    (A) A measure of readability based
                                                       (A)
         on the number of syllables per

         word
                                                       (B)
    (B) Measuring the report/article

         quantitatively for analysis

    (C) It is name of codebook in                      (C)

         content analysis

    (D) Checking      reliability    and               (D)

         readability of respondent

                                            33                          [P.T.O.
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68. Bernard Cohen observed that the             68.

    media may not be successful much

    of the time in feeling people. What

    to think, but it is stunningly

    successful in telling audiences what

    to think about. What is this theory

    called ?
                                                      (A)
    (A) Agenda setting
                                                      (B)
    (B) Public relations

                                                      (C)
    (C) Cultivation

    (D) Media effects                                 (D)

69. In research, a single question in a         69.

    questionnaire that requires two

    separate responses is called :

    (A) Double barreled question
                                                      (A)
    (B) Double blind experiment
                                                      (B)

    (C) Dummy variable
                                                      (C)

    (D) Deception                                     (D)

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70. What is a review ?                          70.

    (A) An article about movies only                  (A)

    (B) Feedback a reporter get from his              (B)
        editor

    (C) An article that helps consumers               (C)

        decide whether or not they
        should buy a product

    (D) An article that criticises                    (D)

71. Which of the following is not a             71.

    correct statement in the context of
    CBFC as a regulatory body in
    India ?
                                                      (A)         (1952)
    (A) It is set up under Cinemato-
                                                                  (1958)
        graphy     Act   (1952)      and
        Cinematograph Rules (1958)
                                                      (B)
    (B) It has a revising committee
        which can take a second look at
        the film                                      (C)

    (C) CBFC issues four types of
        certificates for film exhibition              (D)

    (D) Once a certificate is issued by
        CBFC, the film content cannot
        be challenged in the court

                                           35                          [P.T.O.
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72. In the context of audio-visual
                                                 72.
    production which of the technical

    person is responsible for judging the

    distance between the camera and a

    subject and physically manipulating

    the lens on the camera to keep

    subject in focus ?
                                                       (A)
    (A) Technical director
                                                       (B)
    (B) Cinematographer

                                                       (C)
    (C) Focus puller


    (D) Continuity person                              (D)


Instructions (Q. Nos. 73, 74 and 75) :                 (73, 74   75) :

    Read the following passage and

    answer the next three questions :


    Paul Roberts thinks a society that

    wants it ‘‘now’’ is untenable.

    According to Roberts the dangers

                                            36
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are many. ‘‘With each transaction

and upgrade, each device and click,

life moves closer to us and the world

becomes ‘our’ world. ‘‘Our society is

in the process of merging the self

with the market, he fear’s part of

this merger is involuntary. Google,

Apple, Facebook and Microsoft have

supplied consumer data to the

Government. Now the movements of

each person, all information of each

individual is available from the

beginning of life till the end. This

was possible because government

and market came together. However,

if we are being watched without our

knowledge and involuntarily then

we also have to admit that we also


                                        37              [P.T.O.
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    use the same system to monitor the

    lives of others. We are infant eager

    to watch the lives of others. We are

    thus bring our privacy and we are

    providing the money, resources

    ourselves. We have questioned our

    privacy and to be a spectator of this

    auction we pay.


73. Why is the process of the merger             73.

    of the self with the market

    involuntary ?
                                                       (A)
    (A) Because we are disinterested
                                                       (B)
    (B) Because Google etc. supply data

        to government without our

        knowledge

                                                       (C)
    (C) Because Paul Roberts says so


    (D) Because it is necessary                        (D)


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74. How does Government have all data           74.
    about individuals ?

    (A) Because       Google   supplied
                                                      (A)
        consumer data to government

    (B) Because government controls
                                                      (B)
        media
                                                      (C)
    (C) Because       government   and
        market come together

    (D) Because market and corporate                  (D)
        come together

75. According to Paul Roberts what are          75.
    we eager to do now and what are
    we losing as a result ?

    (A) We are eager to watch the lives               (A)
        of others and losing our privacy
        as a result

    (B) We are losing knowledge and                   (B)

        involuntarily losing our privacy

    (C) We are losing privacy and are
                                                      (C)
        eager to gain knowledge

    (D) We are eager to get information
                                                      (D)
        about others and losing our
        privacy

                                           39                          [P.T.O.
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ROUGH WORK




    40
Page 1 of 40

Source: Savitribai Phule Pune University. Question paper published by Savitribai Phule Pune University.