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MH SET 2019: 23 June, Paper II, Journalism and Mass Communication

  • Date: 23 June 2019
  • Paper code: JUN-19219
  • Series: A
  • Language: Bilingual
  • 32 pages
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Test Booklet Code & Serial No.
                                                                                                                     A
                       JOURNALISM & MASS COMMUNICATION
Signature and Name of Invigilator                                                                 Seat No.
1. (Signature) .........................................                                                   (In figures as in Admit Card)
      (Name) ................................................                     Seat No. ..............................................................
2. (Signature) .........................................                                                    (In words)

      (Name) ................................................                       OMR Sheet No.
JUN - 19219                                                                                          (To be filled by the Candidate)
Time Allowed : 2 Hours]                                                                                [Maximum Marks : 200
Number of Pages in this Booklet : 32                                                    Number of Questions in this Booklet : 100
                      Instructions for the Candidates
1.         Write your Seat No. and OMR Sheet No. in the space provided             1.
           on the top of this page.
2.         This paper consists of 100 objective type questions. Each question
           will carry two marks. All questions of Paper II will be compulsory.     2.
3.         At the commencement of examination, the question booklet
           will be given to the student. In the first 5 minutes, you are           3.
           requested to open the booklet and compulsorily examine it as
           follows :
           (i)      To have access to the Question Booklet, tear off the
                    paper seal on the edge of this cover page. Do not accept               (i)
                    a booklet without sticker-seal or open booklet.
           (ii)     Tally the number of pages and number of questions in
                    the booklet with the information printed on the cover                  (ii)
                    page. Faulty booklets due to missing pages/questions
                    or questions repeated or not in serial order or any
                    other discrepancy should not be accepted and correct
                    booklet should be obtained from the invigilator within
                    the period of 5 minutes. Afterwards, neither the Question
                    Booklet will be replaced nor any extra time will be
                    given. The same may please be noted.
           (iii)    After this verification is over, the OMR Sheet Number
                                                                                           (iii)
                    should be entered on this Test Booklet.
4.         Each question has four alternative responses marked (A), (B),
           (C) and (D). You have to darken the circle as indicated below on        4.                      (A), (B), (C)    (D)
           the correct response against each item.
           Example : where (C) is the correct response.

                              A        B                 D                                           (C)
5.         Your responses to the items are to be indicated in the OMR                                      A        B               D
           Sheet given inside the Booklet only. If you mark at any place
           other than in the circle in the OMR Sheet, it will not be evaluated.    5.
6.         Read instructions given inside carefully.
7.         Rough Work is to be done at the end of this booklet.                    6.
8.         If you write your Name, Seat Number, Phone Number or put                7.
           any mark on any part of the OMR Sheet, except for the space
                                                                                   8.
           allotted for the relevant entries, which may disclose your
           identity, or use abusive language or employ any other unfair
           means, you will render yourself liable to disqualification.
9.         You have to return original OMR Sheet to the invigilator at the
           end of the examination compulsorily and must not carry it with          9.
           you outside the Examination Hall. You are, however, allowed
           to carry the Test Booklet and duplicate copy of OMR Sheet on
           conclusion of examination.
                                                                                   10.
10.        Use only Blue/Black Ball point pen.
                                                                                   11.
11.        Use of any calculator or log table, etc., is prohibited.
12.        There is no negative marking for incorrect answers.                     12.
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JUN - 19219/II—A




2
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JUN - 19219/II—A
               Journalism & Mass Communication
                                       Paper II


                                                        II
Time Allowed : 120 Minutes]                          [Maximum Marks : 200
Note : This Paper contains Hundred (100) multiple choice questions. Each question
       carrying Two (2) marks. Attempt All questions.
                              (100)                                           (2)


1.   Which movement is defined as the              1.
     rejection of western conventions and
     the depiction of reality that is widely
     distorted for emotional effect ?
                                                         (A)
     (A) German Expressionism
                                                         (B)
     (B) French New Wave
     (C) Cinema Verite                                   (C)

     (D) Cinema Nono                                     (D)
2.   What was the permitted Foreign                2.
     Direct Investment (FDI) in                                         2018
     newspapers and news periodicals
     in 2018 ?
                                                         (A) 100%
     (A) 100%
                                                         (B) 76%
     (B) 76%
                                                         (C) 49%
     (C) 49%
                                                         (D) 26%
     (D) 26%
                                                   3.
3.   Which is the light that is an
     ellipsoidal non-defining unfocussed
     spot light ?
     (A) Reflector                                       (A)
     (B) Fresnel                                         (B)
     (C) Soft light                                      (C)
     (D) Scoop                                           (D)
                                               3                               [P.T.O.
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JUN - 19219/II—A
4.   Which of the following is not a           4.
     Serif font ?
     (A) Times New Roman                            (A)
     (B) Courier                                    (B)
     (C) Cambria                                    (C)
     (D) Calibri                                    (D)
5.   On the keyboard of every computer         5.
     each character has an ‘ASCII’ value                  (ASCII)
     which stands for :
     (A) Adaptable Standard Code for                (A)
         Information Incharge
     (B) American Standard Code for                 (B)
         Information Interchange
     (C) American Stock Code for                    (C)
         Information Interchange
     (D) Adaptable Standard Code for                (D)
         Information Input
6.   Which is a messenger that is used         6.
     for chatting online ?
     (A) KIKA                                       (A)
     (B) IMO                                        (B)
     (C) Agile Bits                                 (C)
     (D) Altavista                                  (D)
7.   Which one of the following                7.
     measurement does not divide a set
     of observations into equal parts ?
     (A) Quartiles                                  (A)
     (B) Standard deviations                        (B)
     (C) Percentiles                                (C)
     (D) Deciles                                    (D)
                                           4
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8.   Which of the following statements           8.
     is correct with respect to Research
     Methodology ?
     (A) It is about those methods which
                                                       (A)
         are concerned with the collection
         of data.
     (B) It consists of those statistical              (B)
         techniques which are used for
         establishing      relationship
         between data.
                                                       (C)
     (C) It considers the logic behind the
         methods we use and explains
         why we use a particular method
         in the context of research.                   (D)
     (D) It consists of those methods
         which are used to evaluate the
         accuracy of the results obtained.       9.
9.   Which popular media group known
     for having started private television
     channel in 1992 has stake in
     television distribution as well as
     production ?                                      (A)
     (A) Zee TV                                        (B)
     (B) Tata Group                                    (C)
     (C) Times Group                                   (D)
     (D) Essel Group                             10.
10. The process of corporate advocacy to
    influence decision-making by the
    legislators, regulatory bodies and
    government officials is called as :
                                                       (A)
     (A) Public Relations
     (B) Public Affairs                                (B)

     (C) Lobbying                                      (C)
     (D) Publicity                                     (D)
                                             5                         [P.T.O.
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11. Which is the sampling technique            11.
    that allows every unit in the
    population an equal chance of being
    selected ?
                                                     (A)
    (A) Convenience Sampling
    (B) Snowball Sampling                            (B)

    (C) Stratified Random Sampling                   (C)
    (D) Expert Sampling                              (D)
12. What type of Sampling technique is         12.
    it when researcher ‘selects samples
    as and when s/he gets them’ in the
    process of data collection ?
                                                     (A)
    (A) Random
    (B) Incidental                                   (B)

    (C) Purposive                                    (C)
    (D) Snowball                                     (D)
13. Which of the following is not              13.
    required in the reference list or
    bibliography entry ?
                                                     (A)
    (A) Place of publication
                                                     (B)
    (B) Authors names
                                                     (C)
    (C) Publisher
    (D) Call number                                  (D)

14. When a reporter goes to an                 14.
    interviewee with evidence of his/her
    wrong doing and then asks direct
    questions about that specific
    incident, instead of asking general
    questions, what is it called ?
                                                     (A)
    (A) In-camera interview
    (B) Confrontation interview                      (B)

    (C) Undercover interview                         (C)
    (D) Smoking gun interview                        (D)
                                           6
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15. What are people who have lived             15.
    their entire lives in an internet
    connected world called ?
                                                     (A)
    (A) Generation Z
                                                     (B)
    (B) Digital Natives
    (C) Net Citizens                                 (C)

    (D) Creative Digitals                            (D)
16. The term to describe the way in            16.
    which unfair key personnel have
    control over the information that is
    presented to the audiences :
                                                     (A)
    (A) Gatekeeping
                                                     (B)
    (B) Agenda Setting
    (C) Indexing                                     (C)

    (D) Editorial                                    (D)
17. Which of the following is the most         17.
    widely read newspaper of South
    India ?
                                                     (A)
    (A) Malayalam Manorama
                                                     (B)
    (B) Daily Thanthi
    (C) Eenadu                                       (C)

    (D) Sakshi                                       (D)

18. What is the technique by which             18.
    utilising a production switcher, a
    specific colour can be replaced with
    another image source ?
                                                     (A)
    (A) Cyclorama
                                                     (B)
    (B) Set unit
    (C) Chroma-key                                   (C)

    (D) Flat                                         (D)

                                           7                         [P.T.O.
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19. Which of the following does not own         19.
    a daily newspaper in India ?
    (A) Trust                                         (A)
    (B) Private Limited                               (B)
    (C) Government                                    (C)
    (D) Cooperatives                                  (D)
20. Which of the following Hindi                20.
    News Channels had the highest
    viewership according to BARC in
    February 2019 ?
                                                      (A)
    (A) Aaj Tak
                                                      (B)
    (B) News 18 India
                                                      (C)
    (C) Zee News
                                                      (D)
    (D) India TV
                                                21.
21. Which of the following states was not
    included in the famous SITE project
    in India ?
                                                      (A)
    (A) Karnatak
    (B) Orissa                                        (B)

    (C) Maharashtra                                   (C)

    (D) Rajasthan                                     (D)

22. Who is the author of the landmark           22.
    1971 paper ‘Development Communi-
    cation in the Agricultural Context’ ?
    (A) Leela Rao                                     (A)

    (B) Uma Joshi                                     (B)
    (C) Nora Quebral                                  (C)
    (D) Crispin Maslog                                (D)
                                            8
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23. Statement (A) :                           23.         (A) :
    Caste discriminations are now-a-
    days observed only on celluloid.
    Statement (R) :                                       (R) :

    The directors of films have stopped
    addressing caste distinction.
    In the context of above statements,
    which one of the following is
    correct ?                                       (A)      (A)          (R)
    (A) Both (A) and (R) are true, (R)                                          (A)
        is the correct explanation                           (R)
        of (A)                                      (B)      (A)          (R)
    (B) Both (A) and (R) are true, (R)                                            (A)
        is not the correct explanation                       (R)
        of (A)                                      (C)      (A)            (R)
    (C) Neither (A) nor (R) is accurate
    (D) (A) is false and (R) is true                (D)      (A)
                                                             (R)
24. What is Crowd-funded Journalism ?
                                              24.
    (A) Journalists propose projects
        online to people who then                   (A)
        contribute to those they deem
        worthy
    (B) Non-professionals running a                 (B)
        daily
    (C) Readers contribute to page-                 (C)
        making of a daily
    (D) Readers propose projects online             (D)
        to Journalists
                                          9                                     [P.T.O.
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25. The ASCI code has been appended              25.
    to which of the following :
    (A) Cable Television Networks
        Rules, 1994                                    (A)                         , 1994
    (B) Right to Information Act, 2005                 (B)                         , 2005
    (C) Information Technology Act,                    (C)                , 2008
        2008
                                                       (D)
    (D) Telecom Regulatory Authority                         , 1997
        of India Act, 1997
                                                 26.
26. Which is the indicator to ascertain
    ‘Quality of life’ of population ?
    (A) DQIL
                                                       (A)
    (B) HQLI
                                                       (B)
    (C) DQLI
                                                       (C)
    (D) PQLI
                                                       (D)
27. From case studies of communities
    adopting or rejecting technological          27.
    innovations, Everett Rogers found
    that diffusion took place in five
    stages. Which of the following stages
    occurs first ?
    (A) Persuation stage                               (A)
    (B) Knowledge stage                                (B)
    (C) Implementation stage                           (C)
    (D) Formal education stage                         (D)
28. Why is it important for reporters to         28.
    talk to sources ?
    (A) Sources help        publish    a               (A)
        reporter’s story
                                                       (B)
    (B) Sources by newspapers
                                                       (C)
    (C) Sources are the people that
        help edit and revise copy
    (D) Sources give a story balance by                (D)
        offering different perspectives
                                            10
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29. If the following activities are              29.
    undertaken while arranging a press
    conference, which of the following is
    the correct sequence ?
    (i)   share a write up about the                   (i)
          event and organisation,
    (ii) answering media persons’                      (ii)
         questions,
                                                       (iii)
    (iii) briefing by an authority,
    (iv) welcome address by PRO,                       (iv)

    (v) send a press release,                          (v)
    (vi) send an invitation                            (vi)
    (A) (vi), (i), (iv), (iii), (ii), (v)              (A) (vi), (i), (iv), (iii), (ii), (v)
    (B) (i), (vi), (ii), (iv), (iii), (v)              (B) (i), (vi), (ii), (iv), (iii), (v)
    (C) (vi), (i), (ii), (iv), (iii), (v)
                                                       (C) (vi), (i), (ii), (iv), (iii), (v)
    (D) (vi), (i), (iv), (v), (ii), (iii)
                                                       (D) (vi), (i), (iv), (v), (ii), (iii)
30. Which of the following is not a major
    distinguishing characteristic of             30.
    India soap operas ?
    (A) Preference to outdoor shoots
    (B) Women centric stories                          (A)
    (C) Loud and melodramatic
        narrative treatment
                                                       (B)
    (D) Storyline that has excessive
        marital and familial conflicts                 (C)
31. What does ‘Bluetooth’ technology                   (D)
    allow ?
    (A) Landline phone to mobile phone
                                                 31.
        communication
    (B) Signal transmission on mobile
        phones only                                    (A)
    (C) Wireless    communication                      (B)
        between equipments
                                                       (C)
    (D) Satellite television communi-
        cation                                         (D)
                                            11                                             [P.T.O.
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32. When News stories where                     32.
    paragraphs are written in order of
    descending importance, and then
    using a transitional paragraph,
    introduces the rest of the story
    chronologically, what is the style                (A)
    called ?
                                                      (B)
    (A) Inverted pyramid style
    (B) Chronological style                           (C)

    (C) Hour glass style                              (D)
    (D) News feature style                      33.
33. How long is copyright protection
    valid for a literary work following               (A) 50
    the death of the author ?
                                                      (B) 40
    (A) 50 years
    (B) 40 years                                      (C)

    (C) Forever                                       (D) 60
    (D) 60 years                                34.
34. What is it called if an organisation
    allows people for a day to see the
    work being carried out by them ?
                                                      (A)
    (A) Educational Visit
                                                      (B)
    (B) Open House
                                                      (C)
    (C) Visitors Day
    (D) Public Relations Day                          (D)

35. Which of the following is not a             35.
    method for preparing Advertisement
    Budgets ?
                                                      (A)
    (A) Fixed percentage of sales
                                                      (B)
    (B) Comparable to the competition
    (C) The maximum amount possible                   (C)

    (D) The minimum amount                            (D)

                                           12
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36. One of these is a reason for faulty          36.
    listening :
    (A) Listening with images of
                                                       (A)
          stereotypes
    (B) Focussed attention
    (C) Questions to a minimum                         (B)
    (D) Listening with mind                            (C)
37. Which of the following is not true                 (D)
    of Advertising and Marketing ?               37.
    (A) Marketing is a long-term
          process while advertising is
          short-term                                   (A)
    (B) Advertising is part of marketing
          communication                                (B)
    (C) Advertising is about promotion                 (C)
          while marketing is also about
          place, price and product
    (D) Advertising costs more than
          marketing                                    (D)
38. What is the most common use of               38.
    ‘social media’ analytics ?
    (A) For increasing profits                         (A)
    (B) To increase customer base                      (B)
    (C) In order to support marketing
                                                       (C)
          and customer service activities
    (D) To win an election                             (D)
39. The following are the characteristics        39.
    of Information Society :
    (i) Organisation of society based
          on science, rationality and
          reflexivity.
                                                       (i)
    (ii) Labour market needing less
          education and more physical
          effort.                                      (ii)
    (iii) Media and information products
          dominated by culture.                        (iii)
    Which is accurate representation of
    the Information Society ?
                                                       (A)            (i)
    (A) Only (i)
    (B) (i) and (ii)                                   (B)     (i)          (ii)
    (C) (i) and (iii)                                  (C)     (i)          (iii)
    (D) (ii) and (iii)                                 (D)     (ii)          (iii)
                                            13                                       [P.T.O.
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40. In journalism, what do you                   40.
    understand by ‘junkets’ ?
    (A) Free sponsored trips
                                                       (A)
    (B) Fake news
                                                       (B)
    (C) Kill a story
    (D) Negative feedback                              (C)
41. What device does cardioid represent                (D)
    in video production ?
                                                 41.
    (A) Microphone
    (B) Camera
                                                       (A)
    (C) Stand
                                                       (B)
    (D) Lights
42. Which of the following describes                   (C)
    external communications ?                          (D)
    (A) External communications keep
                                                 42.
        employees informed about the
        company.
    (B) External communications                        (A)
        always flow from the bottom to
        the top.
                                                       (B)
    (C) External communications are
        always carried out using mass
        media.                                         (C)
    (D) External communications deal
        with    investors,  clients,                   (D)
        customers
43. Which is the official state run press
    agency of the People’s Republic of           43.
    China ?                                            (A)
    (A) Asahi Shimbun
                                                       (B)
    (B) Xinhua News Agency
                                                       (C)
    (C) Renmin Ribao
    (D) Chinese Central News Agency                    (D)

                                            14
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44. The financial publics of a company          44.
    include :
    (A) Investment analysts
    (B) Employees of a bank                           (A)

    (C) Senior citizens                               (B)

    (D) Political journalist                          (C)

45. What is the full form of DSLR ?                   (D)

    (A) Digital Single Lens Reflex              45.

    (B) Direct Smart Locus Reflector                  (A)

    (C) Direct Sun Light Reflector                    (B)

    (D) Digital Sequence Light Reflector              (C)

46. When an autorickshaw’s interior                   (D)
    is decorated with pictures cut out          46.
    from popular magazines it can be
    called a case of what mass media
    process ?
    (A) Cultivation                                   (A)
    (B) Representation                                (B)
    (C) Bricologe                                     (C)
    (D) Reproduction                                  (D)
47. A general expression for the                47.
    tendency of global media industry
    exporters to dominate media
    consumption in developing countries
    and impose their culture and other
    values is termed as :
    (A) Culture monopoly                              (A)
    (B) Cultural imperialism                          (B)
    (C) Cultivational culture                         (C)
    (D) Mediated culture                              (D)
                                           15                         [P.T.O.
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48. Marathi daily ‘Dnyanprakash’                  48.
    published which of the following
    news and information ?
    (1) Panchang or Almanac
                                                        (1)
    (2) Market rates
                                                        (2)
    (3) International news
    (4) Government notifications                        (3)
    (A) (1) and (4) are correct                         (4)
    (B) (2) and (3) are correct                         (A) (1)   (4)
    (C) All are correct                                 (B) (2)   (3)
    (D) (3) and (4) are correct                         (C)
49. Which section of the Indian Penal                   (D) (3)   (4)
    Code is about Sedition ?                      49.
    (A) 124A
    (B) 124B
    (C) 130                                             (A) 124
    (D) 498
50. What is an advertorial ?                            (C) 130
    (A) An advertisement in the form                    (D) 498
         of editorial content.                    50.
    (B) An editorial written to condemn                 (A)
         advertisements
    (C) An advertisement on the
                                                        (B)
         editorial page
    (D) An editorial about the editor
         himself                                        (C)
51. The term ‘Phatic Communication’                     (D)
    refers to :                                   51.
    (A) Verbal or non-verbal communi-
         cation that has a social function              (A)
         rather than an informative
         function
    (B) Communication during natural
                                                        (B)
         disasters
    (C) Verbal/Oral culture recorded in
         Ethnographic studies                           (C)
    (D) Communication with no media
         involved                                       (D)
                                             16
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52. Which of the following is not a              52.
    ‘e-media gratification’ under uses
    and gratification theory ?
    (A) Security
                                                       (A)
    (B) Cultural satisfaction
                                                       (B)
    (C) Surveillance
                                                       (C)
    (D) Filling time
53. Which of the following is often cited              (D)
    as the main reason for the general           53.
    ineffectiveness of Press Council of
    India in curbing wrong practices in
    journalism ?
    (A) No representation for news-
        papers owners                                  (A)

    (B) Complex and time consuming
        process of hearing of cases                    (B)
    (C) Lack of power to take penal
        action against defaulters
                                                       (C)
    (D) Old and irrelevant standards of
        code of conduct.
                                                       (D)
54. Credibility consists of which three
    core elements ?
    (A) Expertise, motivation and                54.
        trustworthiness
    (B) Expertise,      power       and                (A)
        trustworthiness
                                                       (B)
    (C) Motivation, trustworthiness,
                                                       (C)
        personality
    (D) Expertise, power, motivation                   (D)

                                            17                         [P.T.O.
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55. Which of the following is not a part        55.
    of an Advertising Agency ?
    (A) Production Department
                                                      (A)
    (B) Crisis Department
                                                      (B)
    (C) Copy Department
                                                      (C)
    (D) Public Relations Department
                                                      (D)
56. In 1961 Robert J. Lavidge and Gary
    A. Steiner created which model that         56.
    suggests six steps to consumer
    buying behavior ?
    (A) AIDA model
                                                      (A)
    (B) Innovation and adoption model
                                                      (B)
    (C) Hierarchy of effects model
                                                      (C)
    (D) Information-processing model
57. Which of the following is not                     (D)
    a television signal distribution            57.
    format ?
    (A) DTH
                                                      (A)
    (B) Terrestrial
                                                      (B)
    (C) IP
                                                      (C)
    (D) Satellite
58. If you have to record an interview                (D)
    in a windy area, which of the               58.
    following microphones should one
    use ?
    (A) Omnidirectional microphone
                                                      (A)
    (B) Microphone with wind filter
                                                      (B)
    (C) Microphone with mounting
        stand                                         (C)
    (D) Camera mounted microphone                     (D)
                                           18
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59. What is the characteristic that             59.
    does not describe colour ?
                                                      (A)
    (A) Hue
                                                      (B)
    (B) Saturation
                                                      (C)
    (C) Brightness
    (D) Harmony                                       (D)

60. ‘Relationship beyond banking’ is the        60.
    tagline of which of the following
    Indian banks ?
                                                      (A)
    (A) Bank of Baroda
                                                      (B)
    (B) HDFC
                                                      (C)
    (C) Axis
                                                      (D)
    (D) Bank of India
61. Which one of the following is not           61.
    one of the four main types of
    spokesperson ?
                                                      (A)
    (A) Critics
                                                      (B)
    (B) Celebrity endorsers
                                                      (C)
    (C) PROs
                                                      (D)
    (D) Brand Ambassadors
62. What can be the most appropriate            62.
    PR action in times of crisis for an
    organisation ?
    (A) Do not allow media to report                  (A)
        on the incident
    (B) Wait silently until the crisis                (B)
        tides over
                                                      (C)
    (C) Provide accurate information to
        the media about the incident
    (D) Shield the stakeholders from                  (D)
        the incident

                                           19                         [P.T.O.
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63. Which one of these is not a                63.
    parliamentary privilege ?
    (A) Freedom from arrest for all                  (A)
        parliamentarians
    (B) Expel any stranger from the
                                                     (B)
        House
    (C) Publication of expunged
        portions of the proceedings                  (C)

    (D) Order and arrest any accused
        person                                       (D)
64. The ‘reputation’ of a company is :
    (A) Social evaluation in the long-         64.
        run                                          (A)
    (B) Generic perception of the                    (B)
        organisation
                                                     (C)
    (C) Short-term evaluation of an
        organisation and its impact on
        publics                                      (D)
    (D) Image of the organisation              65.
65. Which of the following is not used
    as a public relations tool ?                     (A)
    (A) Press Conference
                                                     (B)
    (B) Press Visit
                                                     (C)
    (C) Press Club
                                                     (D)
    (D) Press Releases
                                               66.
66. Warana Wired Village Project was
    an ICI project for agricultural
    development in which Indian State ?
    (A) Goa                                          (A)

    (B) Madhya Pradesh                               (B)
    (C) Maharashtra                                  (C)
    (D) Tamil Nadu                                   (D)
                                          20
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67. Who of the following is a non-state         67.
    actor in development processes ?
    (A) Public Universities                           (A)

    (B) Corporate House/Civil Society                 (B)

    (C) Government Departments                        (C)

    (D) Government Ministry                           (D)
                                                68.
68. Corporate Social Responsibility is
    governed by :
    (A) Companies Act, 2013
                                                      (A)
    (B) Trade and Merchandise Act,
        1958                                          (B)
    (C) Income Tax Act, 1961
    (D) Profession Tax Act, 1975                      (C)

69. In his book ‘Network Society’
    Manual Castells claims that society               (D)
    is passing from which age to which
    age ?                                       69.
    (A) The traditional to the modern
    (B) The literate to the visual
                                                      (A)
    (C) The    industrial     to     the              (B)
        information
                                                      (C)
    (D) The textual to the audio-visual
                                                      (D)
70. What is a large size headline
                                                70.
    across the entire page called ?
    (A) Banner
                                                      (A)
    (B) Deck                                          (B)
    (C) Lead                                          (C)
    (D) Header                                        (D)
                                           21                         [P.T.O.
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71. Match the Scholars with the theories              71.
    they propounded :
                  List I                                                         I
    (a) Mohandas Gandhi                                     (a)
    (b) Srinivas Melkote                                    (b)
    (c) Everett Rogers                                      (c)
    (d) Paulo Freire                                        (d)
                 List II                                                        II
                                                            (i)
    (i) Diffusion of Innovation
                                                            (ii)
    (ii) Directed Social change
                                                            (iii)
    (iii) Pedagogy of oppressed
                                                            (iv)
    (iv) Basic needs
    Which of the following is true ?
                                                            (A) (a)–(ii), (b)–(i), (c)–(iv), (d)–(iii)
    (A) (a)–(ii), (b)–(i), (c)–(iv), (d)–(iii)
                                                            (B) (a)–(iii), (b)–(iv), (c)–(i), (d)–(ii)
    (B) (a)–(iii), (b)–(iv), (c)–(i), (d)–(ii)
                                                            (C) (a)–(iv), (b)–(ii), (c)–(i), (d)–(iii)
    (C) (a)–(iv), (b)–(ii), (c)–(i), (d)–(iii)
                                                            (D) (a)–(i), (b)–(ii), (c)–(iii), (d)–(iv)
    (D) (a)–(i), (b)–(ii), (c)–(iii), (d)–(iv)
72. Which of the following is not a type              72.
    of validity ?                                           (A)
    (A) Content validity                                    (B)
    (B) Design validity
                                                            (C)
    (C) Criterion-related validity
    (D) Construct validity
73. Which of the following steps                            (D)
    generally is done before the other                73.
    three in the Research Process ?
    (i) Preparing the Research Design                       (i)
    (ii) Determining Sample Design                          (ii)
    (iii) Developing the Hypothesis                         (iii)
    (iv) Extensive Literature Survey                        (iv)
    (A) (i)                                                 (A) (i)
    (B) (iv)                                                (B) (iv)
    (C) (iii)                                               (C) (iii)
    (D) (ii)                                                (D) (ii)
                                                 22
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74. A magazine printed a survey in its           74.
    monthly issue and asked readers to
    fill it out and send it in. Over 1000
    readers did so. What is this type of
    sample called ?
    (A) A cluster sample
                                                       (A)
    (B) A self-selected sample
                                                       (B)
    (C) A stratified sample
                                                       (C)
    (D) Simple random sample
                                                       (D)
75. World Radio Day is celebrated on
    which day ?                                  75.

    (A) 19th November
                                                       (A) 19
    (B) 30th April
                                                       (B) 30
    (C) 13th February
                                                       (C) 13
    (D) 8th December
                                                       (D) 8
76. What is the generic format of ‘Mann
    Ki Baat’ programme on radio hosted           76.
    by P.M. Narendra Modi ?
    (A) Talk
    (B) Interview                                      (A)
    (C) Drama                                          (B)
    (D) Radio Feature                                  (C)
77. What is diegetic sound ?                           (D)
    (A) Sound created through the use            77.
        of an advanced digital system                  (A)
    (B) Music and narrative that
        the audience hear and the
        characters do not                              (B)

    (C) Sound that is heard by the
        characters in the fictional world              (C)
        of the film
    (D) Sound created during the post-                 (D)
        production phase
                                            23                            [P.T.O.
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78. What is the last stage of insertion         78.
    of an ad in TV programming
    called ?
    (A) Verification                                  (A)
    (B) Insertion                                     (B)
    (C) Distribution                                  (C)
    (D) Scheduling                                    (D)
79. The film ‘Gully Boy’ is based on the        79.
    life of which rap artist ?
    (A) Swadesi                                       (A)
    (B) Anime                                         (B)
    (C) Divine                                        (C)
    (D) Raja Kumari                                   (D)
80. Who is credited with beginning the          80.
    Rasa tradition ?
    (A) Abhinavagupta                                 (A)
    (B) Anandavardhan                                 (B)
    (C) Bharat                                        (C)
    (D) Kalidasa                                      (D)
81. Which of the following Satyajit Ray         81.
    films was based on a story written
    by Rabindranath Tagore ?
    (A) Charulata                                     (A)
    (B) Sadgati                                       (B)
    (C) Ganashatru                                    (C)
    (D) Aganthuk                                      (D)
                                           24
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82. The news value ‘prominence’ is               82.
    said to be present in which kind of
    story ?
                                                       (A)
    (A) A story that will affect a large
        number of people
    (B) The story involves very well                   (B)
        known people
    (C) If the story has one prominent                 (C)
        character
                                                       (D)
    (D) If the story is on the front page
        of the newspaper
                                                 83.
83. Indian television underwent
    another historical milestone in its
    history in 2019. Which area of
    television process did it impact ?                 (A)
    (A) Production                                     (B)
    (B) Distribution
                                                       (C)
    (C) Consolidation
                                                       (D)
    (D) Amalgamation
                                                 84.
84. Which committee in 1976
    recommended that Akashwani and
    Doordarshan be separated ?
    (A) Joshi Committee                                (A)
    (B) Verghese Committee                             (B)
    (C) Chanda Committee                               (C)
    (D) Sengupta Committee                             (D)
85. Which constitutional amendment               85.
    amended the Preamble to the
    Constitution of India ?
    (A) 41st Amendment                                 (A) 41

    (B) 42nd Amendment                                 (B) 42
    (C) 43rd Amendment                                 (C) 43
    (D) 44th Amendment
                                            25                            [P.T.O.
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86. Internet Protocol Television allows         86.
    one to do what ?

    (A) Watch TV on computers and
                                                      (A)
        mobile phones

    (B) Watch HD TV

    (C) Attach TV through wifi                        (B)

    (D) Make a skype call through TV                  (C)

87. What is an advertisement that is                  (D)
    intended to create goodwill for an
    organisation called as ?                    87.

    (A) Corporation advertising
    (B) Product advertising                           (A)

    (C) Institutional advertising                     (B)
    (D) Concept advertising
                                                      (C)
88. ‘Validity’ in quantitative research
                                                      (D)
    refers to :
    (A) Whether      one    can     draw        88.
        meaningful         and    useful
                                                      (A)
        inferences from scores on a
        particular instruments

    (B) A characteristic or attribute of
        an individual                                 (B)
    (C) Use of interrelated set of
        constructs
                                                      (C)
    (D) Where researcher validates
        the study by conducting pilot                 (D)
        study
                                           26
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89. In research, how does quasi-                   89.
    experiment stand in contrast to the
    true experiment ?
     (A) In terms of the degree of control               (A)
         excercised by the researcher
         over possibly confounding
         variables                                       (B)
     (B) In terms of the number of
         control groups assigned by the
         researcher to understand their
         effect on experimental group
     (C) In terms of number of                           (C)
         participants identified by the
         researcher for the experiment
                                                         (D)
     (D) In terms of degree of freedom
         exercised by the researcher to
         operationally define each of the
         dependent and independent
                                                   90.
         variable
90. Which of the following is the most
    appropriate data collection method
    to carry a research on dynamics of
    interactions of control over television
    remote in a family set up in India ?                 (A)

     (A) Content Analysis                                (B)
     (B) Survey                                          (C)
     (C) Observation
                                                         (D)
     (D) Netnography
                                                   91.
91. Daniel Learner’s ‘The Passing of
    Traditional Society — Modernising
    the Middle East’ is an influential
    seminal work in the field of :
                                                         (A)
     (A) Organisational Communication
                                                         (B)
     (B) Developmental Communication
     (C) International Communication                     (C)
     (D) Intercultural Communication                     (D)
                                              27                         [P.T.O.
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92. When does a DTH operator does not            92.
    violate the ruling on ‘Airwaves being
    public property’ ?
    (A) Broadcasts its ‘own’ channels                  (A)
        with 24/7 ads, self-promotional
        messages and teleshopping
        spots unlicensed
                                                       (B)
    (B) Offers value added services
    (C) Pop-up ads on screen occupying                 (C)
        2/3rd space
    (D) Offers individual pay channels
93. What does Section 499 of the Indian                (D)
    Penal Code deal with ?
    (A) Civil Defamation                         93.
    (B) Criminal Defamation
                                                       (A)
    (C) Press Laws
                                                       (B)
    (D) Right to Criticize                             (C)
94. Which of the following words have                  (D)
    not been mentioned in the original           94.
    Constitution of India ?
    (A) Contempt of Court
    (B) Parliamentary Privileges                       (A)
    (C) Official Secrets Act                           (B)
                                                       (C)
    (D) Social Equality
                                                       (D)
95. In advertising what are trade mark,          95.
    brand name, logo, slogan, URL,
    jingle, packaging, spokesperson and
    signage, etc. called ?
    (A) Brand elements
                                                       (A)
    (B) Brand value                                    (B)
    (C) Brand equity                                   (C)
    (D) Brand personality                              (D)
                                            28
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96. What is the most popularly used               96.
    advertising trick of making the
    audience think that the product is
    better than its really is called ?
    (A) Puffery
                                                        (A)
    (B) Weasel claim
    (C) Cognitive                                       (B)

    (D) Unethical                                       (C)
97. Which of the following is not a                     (D)
    citation and referencing style
    followed in academic writing ?                97.

    (A) APA
    (B) MLA
                                                        (A)
    (C) API
    (D) IEEE                                            (B)

Directions (Q. Nos. 98 to 100) :                        (C)
    Castells wants to reserve the terms                 (D)
    “Social Movements” and “Networked
    Movements” to the social movements                        98
    he sympathizes with. But the far-
    right movements that have become
    so strong in many parts of the world
    also use network logic and are
    social in many respects : they are
    social groups reaching out to various
    social groups in society, they use
    networking as social systems online
    and offline, they often more than
    some other parties argue for social
    welfare policies for national citizens
    (and an exclusion of immigrants and

                                             29                              [P.T.O.
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refugees from the welfare state) and
so on. Neither the term social nor
the term network is automatically
politically progressive. What
distinguishes movements such as the
anti-austerity protests in Greece,
Spain and UK and other countries
and parties such as Syriza, Podemos
and the Labour Party under
corbyn, from Donald Trump’s white
supremacist supporters, Golden
Dawn, UKIP, the freedom party of
Austria, the Danish people’s party
Jobbik in Hungary, the Sweden
Democrats, the Finns Party, the Tea
Party and so on is that they struggle
with various means for an inclusive,
democratic form of socialism,
whereas the right-wing parties aim
at a discriminatory, xenophobic,
nationalist, Closed Society. In the
end the difference boils down to that
between democratic socialism for the
twenty-first century in order to
shape power in such a way that a
fair, just and participatory society
can be established. We may today
very well again have come to a
crossroads comparable to the one
that Rosa Luxemburg, citing
Friedrich Engles, identified 100
years ago : “Bourgeois Society
stands at the crossroads, either
transition to social or regression into
barbarism (Luxemburg 1916, 388)
                                          30
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98. What according to Manuel Castells           98.
    makes social movements politically
    progressive ?
                                                       (A)
    (A) By creating network move-
        ments along with social
        movements                                      (B)
    (B) By including the right wing
        parties                                        (C)

    (C) Inclusion of immigrants and
        refugees into the welfare state                (D)
    (D) Adding social systems online
        and offline                             99.
99. Which factors in 21st century leads
    to a fair, just and participatory
    society ?
    (A) A nationalist society                          (A)

    (B) Democratic social movement                     (B)
        online
                                                       (C)
    (C) Welfare society with labour
        parties offline
                                                       (D)
    (D) Democratic socialism
100. Which assumption has been                  100.
     advanced by Castells while sharing
     the techno-determinism of various
     thinkers ?
    (A) Concept of social media lacks an
                                                       (A)
        engagement with social theories
        that conceptualize socialism
    (B) White supremacist supporters
        will bring in techno-euphoria                  (B)
    (C) No welfare state progresses
        with exclusion of off-line
                                                       (C)
        movements
    (D) Transition may not lead to
        socialism                                      (D)
                                           31                          [P.T.O.
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ROUGH WORK




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Source: Savitribai Phule Pune University. Question paper published by Savitribai Phule Pune University.