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Assertion (A): Corporate identity colours are frequently specified as spot inks.
Reason (R): A single mixed ink reproduces more consistently than a build of process colours.

  • A.Both A and R are true, but R is not the correct explanation of A
  • B.A is true but R is false
  • C.A is false but R is true
  • D.Both A and R are true, and R is the correct explanation of A

Answer: D

Correct answer: Both A and R are true, and R is the correct explanation of A

Both are true and the reason gives the mechanism. A process build depends on three or four inks landing in register at the right densities, and every one of those varies through a run and between presses. A single mixed ink is matched once and laid down in one impression, so the colour a company is known by comes out the same everywhere.

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