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Optical brightening agents affect a subtractive system by

  • A.increasing the opacity of the substrate so as to hide the base
  • B.reducing the total ink coverage that can be applied
  • C.adding blue emission that ordinary colourants cannot supply
  • D.absorbing blue light and appearing yellower as a result

Answer: C

They convert ultraviolet into visible blue, which no absorbing colourant can do. This lets a substrate appear brighter than a perfectly white diffuser would. No absorbing colourant can add light. Fluorescence supplies what absorption cannot.

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