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The first major exponent of the traditional or classical theory of motivation is :

  • A.Maslow
  • B.Fayol
  • C.Taylor
  • D.McGregor

Answer: C

The first major exponent of the traditional or classical theory of motivation is Taylor.

F.W. Taylor's scientific management assumed that workers are moved chiefly by money. His differential piece-rate system paid a higher rate to those who met the standard task, and this 'economic man' view, often called the carrot-and-stick approach, is the classical theory of motivation.

Maslow (hierarchy of needs) and McGregor (Theory X and Theory Y) belong to the later behavioural school that criticised that view. Henri Fayol was a classical theorist, but of management functions and principles, not of motivation.

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