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Which is not the base for selecting an alternative in decision-making process ?

  • A.Experience
  • B.Experimentation
  • C.Research and analysis
  • D.Desired opinion

Answer: D

The answer is Desired opinion.

In the standard account of decision-making, once alternatives have been identified a manager chooses among them on three bases: experience (what has worked before), experimentation (trying an alternative out on a small scale) and research and analysis (breaking the problem into its parts and studying each, often with models). Each of these is a way of testing an alternative against evidence.

A desired opinion is simply what someone would like the answer to be. Choosing an alternative because it matches a preferred view is not a recognised base of rational choice, so it is the one that does not belong.

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