Discussion
Who elaborated the term ‘consumerism’ in the context of postmodernism ?
Answer: D
The term was elaborated by Jean Baudrillard.
In The Consumer Society (1970) and later works, Baudrillard argued that in postmodern society goods are consumed less for their use than as signs: consumption is a system of meanings through which people mark status and identity. His account of consumerism, simulation and hyperreality is the standard postmodern treatment of the idea.
Nietzsche, a nineteenth-century philosopher, is a forerunner of postmodern thought but did not write about consumerism. Jacques Derrida is known for deconstruction, the analysis of texts and meaning. Michel Foucault is known for his studies of power, knowledge and discipline. None of them developed the theory of consumer society.
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