Discussion
Which is the correct sequence of the four elements of observational learning ?
Answer: B
The keyed sequence is Attention, Memory, Imitation, Desire.
Bandura described four processes in observational learning. The learner must first pay attention to the model's behaviour, then retain it in memory, then be able to reproduce (imitate) it, and finally have the motivation (desire) to perform it, which depends on expected reinforcement. In this option set memory stands for retention, imitation for reproduction and desire for motivation.
The other sequences put imitation before memory, or desire and memory before attention, which breaks the logic of the process: one cannot remember what one has not attended to, or reproduce what one has not retained.
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