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When we fail to consciously register object that we are looking straight at, this phenomenon, known as .........

  • A.Attentional blindness
  • B.Inattentional blindness
  • C.Perceptual blindness
  • D.Visual blindness

Answer: B

The phenomenon is Inattentional blindness.

Inattentional blindness is the failure to notice a fully visible, unexpected object because attention is engaged elsewhere. In Simons and Chabris' famous study, about half of the viewers counting basketball passes failed to see a person in a gorilla suit walk through the scene. It shows that we consciously register only what we attend to.

'Attentional blindness', 'perceptual blindness' and 'visual blindness' are not the established term. The related phenomenon of change blindness is failing to notice changes in a scene, which is not what the question describes.

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