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A firm sells two products in a 3 to 1 mix with contributions of 20 and 40. Its weighted average contribution per unit is

  • A.30
  • B.35
  • C.60
  • D.25

Answer: D

Correct answer: 25

The mix is three of the first for every one of the second, so the weighted average is

\[ \frac{3(20) + 1(40)}{4} = \frac{100}{4} = 25 \]

The simple average of 30 would be right only if the two sold in equal numbers, and it overstates the contribution because the lower-margin product dominates the mix.

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