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Which of the following would NOT lower a firm's break-even point?

  • A.reducing the fixed cost
  • B.shifting the mix toward the higher-margin product
  • C.raising the variable cost per unit
  • D.raising the selling price per unit

Answer: C

Correct answer: raising the variable cost per unit

A higher variable cost narrows the contribution and so raises the break-even point, which is the opposite of what was asked for. The other three all lower it: cutting fixed costs reduces what has to be covered, raising the price widens the contribution, and shifting the mix towards the higher-margin product raises the weighted average contribution.

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