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Zero based budgeting is the new approach to budgeting which was introduced by :

  • A.Peter Thiel
  • B.Peter Drucker
  • C.Peter Pal
  • D.Peter Phyrr

Answer: D

Zero based budgeting was introduced by Peter Phyrr (Peter Pyhrr).

Peter A. Pyhrr developed zero-based budgeting at Texas Instruments in the late 1960s and described it in a 1970 Harvard Business Review article and a 1973 book. Jimmy Carter later adopted it as governor of Georgia.

Under ZBB every activity must be justified from zero each year instead of adding increments to last year's budget. Peter Thiel is a technology investor and Peter Drucker a management thinker best known for management by objectives.

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