Discussion
Arrange constituent processes of observational learning in correct sequence :
(i) Production
(ii) Motivation
(iii) Retention
(iv) Attention
Codes :
Answer: B
In Bandura's social learning theory the processes of observational learning run in the order attention (iv), retention (iii), production (i) and motivation (ii). The learner must first attend to the model, then remember the behaviour, then reproduce it physically, and the motivation decides whether it is performed.
The other options start with production, motivation or retention, but nothing can be retained without attention first, and nothing can be produced without retention. So (iv), (iii), (i), (ii) is the right sequence.
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