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ABC of Poster

  • A.Attractive, Brief, Clear
  • B.Attention, Brief, Clarity
  • C.Attractive, Bold, Clear
  • D.Attractive, Bold, Colourful

Answer: A

The ABC of a poster is Attractive, Brief, Clear. A poster has to catch the eye at once, so it must be attractive; it has to be read in a few seconds, so it must be brief; and its message must be understood without explanation, so it must be clear.

The other options replace one of these with a different word. Attention, Brief, Clarity changes the first term, and Attractive, Bold, Clear and Attractive, Bold, Colourful put 'bold' or 'colourful' in place of the accepted terms. These are desirable qualities but they are not the standard ABC of poster as used in extension teaching.

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