Discussion
Which type of change in society are articles published by times of India related to "protection and pride of girl child" targeting ?
Answer: D
Such campaigns target value change.
Articles on the 'protection and pride of the girl child' address the low worth that sections of society place on daughters, which underlies female foeticide, neglect and discrimination. Their aim is to change what people consider worthwhile and right, that is, their values, so that a daughter is seen as a source of pride.
Cognitive change would only add information or knowledge, and behaviour or action change concerns a specific practice, such as getting a child immunised. A message about pride in the girl child works at the deeper level of values, from which such behaviours follow.
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